The Economy Will Flourish

Have you been down on the economy lately? Do you find yourself referring to the economy as the ominous and untouchable villain that keeps us all from living the American Dream? Is the economy keeping your business from growing and making money, or worse yet, causing it to shrink and lose money?

Tough times are inevitable. It’s what we do in these tough times that define us as business owners, as regular people just trying to live the dream. So let’s talk about what you can do right while weathering the storm.

1. Don’t give up! I know it sounds cliche, but pulling all of your marketing and advertising while the economy is struggling is the opposite of what you should do. Right now it’s easier than ever to negotiate better rates with publications and stay in front of your customers. You could potentially advertise more, so that when this passes and when they’re ready to buy again, you’ll be in the forefront of your customers’ minds.

2. Keep moving forward. It’s a quote by Walt Disney and it holds true today.

“We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”

Who knows, that new path might save your business money. While others are frantic and losing sight of their goals, remain focused and positive. Remember that customers can sense fear and panic. Why give them a negative brand experience when you can reassure them and provide them with some certainty about your business.

3. Live your brand. This is a crucial step in inspiring employee enthusiasm and loyalty during hard economic times. Most people are worried about their jobs right now. Make an effort to talk about and emulate the brand promise as often as possible – this is a significant part of how you build credibility, trust and hope. Your employees will look to you for guidance, so the more you show them how the brand should come to life, the more likely they are to represent it properly when they are in front of your customers.