The Most Unusual Gin Goes Boom

Hendrick’s, known as the most unusual gin, recently promoted a limited edition collaboration with BoomCase. Complete with 100 watts of amplifying power and bluetooth connectivity, the uniquely customized speaker structure is made from birch wood and features leather trim, harris tweed and steel hardware. It even has a place to store a tea set and a bottle of Hendrick’s Gin, for those moments when you’re sipping, and ripping some tunes.

Only 15 BoomCases will be available for purchase, which makes these fine musical boxes extremely limited.

This is definitely one of the more peculiar promotions we’ve seen, but that’s what Hendrick’s Gin has built their brand on. As their website so eloquently states, “Seek out those who embrace the unusual, and you’ll find that our gin is much loved by a handful of curious individuals all over the world. We invite you to join the merry few… Life is simply too glorious not to experience its peculiar flavour, infused with rose and cucumber in our remote Scottish distillery.”

The question remains – is this type of eccentric promotion to your liking?

  • SOURCE: Hendrick’s Gin
  • BRANDS: Hendrick’s Gin / The BoomCase
  • WHY YOU WILL LOVE IT: Who doesn’t love alcohol and music? You? Then you’re not human.

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