The Rock Isn’t Skipping on Voss Water

Water is vital for the human body to survive. There are various health benefits that come with drinking H2O on a daily basis, so it’s no wonder one of the fittest men alive has joined the water business. Dwayne “The Rock” Johnson is partnering up with Voss as a strategic advisor to help produce the best drinking water out there.

The Rock announced the partnership through his social media platforms in July of 2019. The posts include a simple picture of Johnson sitting on a couch with a Voss water planted on a table in front of him. The caption reads, “Owning water always intrigued me – partly because I drink 4 gallons a day. But finding the right partner with shared values, ethics and a corporate culture I admire is what motivated me to make this deal. Excited to work with our new @vosswater team! Onward. #LikeAVoss” Voss and The Rock want to create water that is sustainable and responsible—one that’s worth drinking at least 4 gallons a day.

Voss was founded in 1998 with a mindset to “create the world’s most desirable water bottle.” With the help of The Rock and his own creative agency, Seven Bucks Creative, they might be able to achieve that goal. Their “Live Every Drop” campaign is set to launch in August 2019 circling around Johnson’s busy life as a father, actor, entrepreneur etc. The products themselves are set to come out in early 2020.

The Rock has been a powerhouse throughout his career, and there’s no doubt he will bring this same energy to creating better products with Voss. If anyone can motivate people to drink more water, it’s him.