Toyota at the Olympics: Start Your Impossible

If you’ve been watching the Winter Olympics, then you may have seen a commercial or two from this brand. We’re talking about Toyota, the automaker-turned-mobility-company that’s had a multitude of new ad spots built exclusively for the 2018 games and part of a bigger global marketing strategy.

The “Start Your Impossible” campaign speaks directly to the inspiration that Olympic and Paralympic athletes invoke through hard work and dedication. This series definitely showcases Toyota’s drive and motivation to deliver “freedom of movement” to the world.

  • SOURCE: Adweek
  • BRAND: Toyota
  • WHY YOU WILL LOVE IT: There’s a lot to love when you’re choosing from this many inspirational ad spots

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