What do you get when you combine the terrifying process of doing your taxes with the complete opposite of scary – a tiny dancing knitted teddy bear?

Cuteness. That’s what TurboTax achieved in their latest ad, featuring an insanely adorable teddy who just wants to dance, and convince you that there’s nothing to be afraid of.

This ad exemplifies what all great ads do well, and it shows. In the first day alone, TurboTax racked up one thousand likes and only 25 dislikes on YouTube. That’s not bad, considering the 53,000+ views they garnered in such a short timespan. It also had mostly positive comments at the time of our posting, including a few shown below.