20 Tweets About Nike’s New HyperAdapt Shoes
In the year 1989, Doc Brown and Marty McFly transported us to the year 2015. In that vision of the future, we were promised many cool things: Leashes that walk dogs with no human required. Jaws 19 presented in Holomax. Hoverboards that don’t spontaneously burst into flames. And, of course, power lacing shoes adorned with a glowing Nike logo.
Flash forward 27 years. The future of Back to the Future Part II has become the past and our innovation is lagging behind. We’re still walking our own dogs. James Cameron gave 3D a boost with Avatar, but we still don’t have hologram movies. And the hoverboards we got almost killed national treasure Mike Tyson.
Despite those disappointments, one brand is finally delivering us the future we were promised. On November 28, 2016 (a year late, but who’s counting), consumers will be able to buy the Nike HyperAdapt 1.0. This is the first shoe to feature Nike’s game-changing “adaptive lacing” technology. In a nutshell, these are the power-lacing shoes Back to the Future promised us.
Everything You Need to Know About Nike HyperAdapt in 20 Tweets
As we like to do with major pop-culture events like the launch of the HyperAdapt, we turned to Twitter to learn more about this brand innovation and gauge audience excitement for this new product.
The new Nike's HyperAdapt 1.0 shoes are great. I like the design and the idea you have to recharge.
Love innovative things #nikehyperAdapt
— Henri (@hkxfit) September 27, 2016
Nike hyperadapt please
— Kaizer Carpio (@KyzerChaz) October 12, 2016
They may not be exactly like the ones in 'Back to the Future', but Nike's HyperAdapt 1.0 shoes are cool all the same https://t.co/PFixsdWDwX pic.twitter.com/6ZJv0pDfSN
— WIRED (@WIRED) October 5, 2016
In 1989 Back to the Future 2 predicted that Nike would have self lacing shoes by 2015. They were off by just 1 yr. That's pretty impressive.
— Rico Warui (@eXentRic_) October 1, 2016
Meet the lady innovator behind the @Nike technology that just changed the game. https://t.co/lYy9Peo6BR pic.twitter.com/gmc5IM0fu8
— CNK Daily (@CNKDaily) October 10, 2016
.@Nike, @michaeljfoxorg team up to raffle off "Back to the Future" #NikeMag self-lacing shoes https://t.co/SxjKUc7lzX pic.twitter.com/3ibsfxq9Or
— ABC7 Eyewitness News (@ABC7) October 7, 2016
I just asked myself "how much battery life could the shoe have" in regards to the Nike HyperAdapt, and laughed so hard.
— Jeffrey L. Wilson (@jeffreylwilson) October 4, 2016
Nike HyperAdapt Power Lacing ? pic.twitter.com/wRgYeUhCdn
— Sneaker Haul (@sneakerhaul) October 9, 2016
Not usually obsessed about shoes but I need to get these right when they come out #nike #NikeHyperAdapt pic.twitter.com/4NqcYhpPZN
— Nate Petrow (@NNPetrow) October 4, 2016
How lazy do we have to be to have sneakers that lace themselves…and where can I get a pair. 😉 #nikehyperadapt
— ~Andrea~ (@Andreapitts48) September 25, 2016
Watch As The New York Giants Try On The 2016 Nike Mag With Power Lacing https://t.co/FYQ2yDeOGR
— KicksOnFire (@kicksonfire) October 10, 2016
My shoes got a charger!!!!! Meet the HyperAdapt, Nike's Awesome New Power-Lacing Sneaker https://t.co/VOlzaBMloR via @wired
— Oh_say_tee6 (@say_tee6) October 12, 2016
Where we're going, we don't need laces. #NikeHyperAdapt #BackToTheFuture https://t.co/v94h1J4RgL
— Rob Cori (@rjcconcepts) September 22, 2016
Great Scott! Why I'm getting in line for #Nike #HyperAdapt #SelfLacing sneakers https://t.co/cqZJdwcnma pic.twitter.com/2rRiwF6JsZ
— Greg Liburd (@lovegreg) October 10, 2016
I really like those Nike HyperAdapt shoes. They will probably be super expensive though
— Iroquois Pliskin (@mokgable) October 9, 2016
We dont even have to tie our shoes nomore…YESSSSSSSS ?? #NIKE https://t.co/tDcwzDwn91
— DaGi (@dagi_515) October 10, 2016
I thought Nike’s self-lacing sneakers were a gimmick. Then I tried on the Nike Mag, and now I want a pair https://t.co/DWIylbGG0p
— SelectQuote (@SelectQuoteIns) October 8, 2016
my childhood is becoming a reality https://t.co/ufNoJk4Tzp
— Ben Underwood (@thebunderwood) October 8, 2016
Can't wait for Nike's power lacing Back to the Future II shoe arrives soon. 30 years later, just in time. https://t.co/81symqbo0Y
— Andy Yasutake (@yasusasu) October 7, 2016
Hey engineers! don't help humans getting lazier, help us getting healthier @Nike 's New Power-Lacing Sneaker https://t.co/6Rcmosvcjq
— Pascalinho (@pascalinh0) October 7, 2016