When Nikon recently released a list of 32 professional photographers to promote its D850 camera, they made one fatal mistake: failing to include any women. It is pretty unbelievable that this could go overlooked at any point in the curation process, but it did, and Nikon has received some backlash for it. They also tweeted an apology for the blatant omission, but the damage had already been done.

The lesson here is simple. Diversity in your brand marketing is crucial. No matter what nationality or gender we happen to be, we’re all potential customers. We’re all human. Don’t forget that. The rest of the world won’t.

Some of the Twitter reactions from Nikon’s unfortunate marketing mistake…

Pretty disgusted with @UKNikon for the 32 male strong selection for the d850. As an avid nikon user I question my choices #Nikon #nikond850

— James tipping (@JamesDTipping) September 16, 2017

2017: Nikon releases the d850, but for men only. Can’t wait for the pink version with extra glitter to come out #nikond850 #Nikon #fail pic.twitter.com/ThnGwlmCiU

— Ann Kermans (@AnnKermans) September 16, 2017

It’s 2017
What’s your excuse to not have #women on #NikonD850 “aweinspiring fellowship” @NikonUSA @NikonMEA @NikonIndia?@womenphotograph pic.twitter.com/SM2WRkKWFL

— Arati Kumar-Rao (@AratiKumarRao) September 14, 2017

More response to the #nikond850 fiasco … Hope @NikonAsia is listening to the women who are speaking up! https://t.co/SxGunNB8R6

— Mariellen Ward (@Breathedreamgo) September 15, 2017

Nikon fails women with the launch of its new camera, the D850: https://t.co/ysS8ZWXLRt Come on @NikonAsia get with the times! #photofriday

— Anne Johnston 📸 (@Annejphotos) September 15, 2017

.@Mashable asked us to come up with a roster of 32 photogs to counter @NikonAsia‘s all-male fiasco. Here it is! https://t.co/wQ2JskF60I

— Women Photograph (@womenphotograph) September 16, 2017

It’s not just about photography. More needs to be done in those regions re: diversity. This is about being human. 3/3 #nikond850 #nikon

— Danny Lee (@leedannyh) September 15, 2017

Nikon’s Twitter Apology…

Thank you for sharing your thoughts with us. We really appreciate the support from our photography community. pic.twitter.com/e78qp4Q08a

— Nikon Asia (@NikonAsia) September 13, 2017