World Wildlife Foundation’s Logo is King of the Jungle

The World Wildlife Foundation, or WWF, is one of the most identifiable nonprofits on the planet—and its logo has become an icon in a quest to conserve nature. Once on the endangered species list and only recently moved to a vulnerable status—the giant panda illustration in the logo is the perfect animal for a nonprofit dedicated to protecting endangered wildlife. The black and white logo is simple, effective and flawless. For nearly 60 years, WWF has been protecting the future of nature, and the logo remains modern and adaptable — and provides a quick glimpse of what the organization stands for.