SPEAKING HUMAN

FROM A HUMAN PERSPECTIVE

Twitter Reactions to Nikon’s Brand Marketing Fail

When Nikon recently released a list of 32 professional photographers to promote its D850 camera, they made one fatal mistake: failing to include any women. It is pretty unbelievable that this could go overlooked at any point in the curation process, but it did, and Nikon has received some backlash for it. They also tweeted an apology for the blatant omission, but the damage had already been done.

The lesson here is simple. Diversity in your brand marketing is crucial. No matter what nationality or gender we happen to be, we’re all potential customers. We’re all human. Don’t forget that. The rest of the world won’t.

Some of the Twitter reactions from Nikon’s unfortunate marketing mistake…

 

Nikon’s Twitter Apology…

 

ADVERTISEMENT

<script async src="//pagead2.googlesyndication.com/pagead/js/adsbygoogle.js"></script><!-- [et_pb_line_break_holder] --><ins class="adsbygoogle"<!-- [et_pb_line_break_holder] --> style="display:block; text-align:center;"<!-- [et_pb_line_break_holder] --> data-ad-format="fluid"<!-- [et_pb_line_break_holder] --> data-ad-layout="in-article"<!-- [et_pb_line_break_holder] --> data-ad-client="ca-pub-8655287797637130"<!-- [et_pb_line_break_holder] --> data-ad-slot="1523882934"></ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] --> (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --></script>

ADVERTISEMENT

MORE READING

FROM HUMANS AT SPEAKING HUMAN

CURRENT SELECTION

SUBSCRIBE TODAY!

Get Speaking Human Delivered!
The week's best articles, podcasts and videos dropped off at your digital door every Friday—for free. No catches. No gimmicks.

WHAT'S TRENDING

SOME HUMANS LIKE...

OTHER THINGS TO READ

ARTICLES AND STORIES

Top 5 Movie Posters of 2023

Top 5 Movie Posters of 2023

Spoiler alert: Barbie and Oppenheimer didn’t make the list. But a movie about a menacing mammal consuming an illegal narcotic did.

Pin It on Pinterest

Shares
Share This