Basic MONSTER Results

Part one, entitled Basic Human Needs focused on a list of the most common needs that drive consumers to purchase through creative advertising messages. They’re as old as advertising itself, and all businesses strive to deliver and communicate how important their product or service is, through those primal desires.

So how can your customers’ primal needs deliver better results?

Try focusing on one of the needs

Too many times we find ourselves trying to cram everything into a small space. Visually, the average person can only digest small amounts of content at one time. That is why viral advertising is so effective. Choose a brief, engaging message and use that to reel in your customer. And use your website as a tool to deliver more information if the customer wants more.

This method delivers results, and allows you to track its effectiveness almost immediately through website statistics. That’s the MONSTER need we all have – seeing immediate results from our marketing efforts.