Marketing for streaming services often plays it safe: highlight 10-15 of the most popular series, showcase big-name stars in quick succession, and maybe toss in a bundle deal at the end. It’s a strategy that makes sense, even if it’s a bit overdone. But what happens when an ad goes beyond promoting specific shows and instead embodies the excitement of the entire service? That’s exactly what French streaming giant Canal+ aims for with their new campaign.

In their ‘No Bad Choices’ ad, Canal+ pulls viewers into the heart of a suspenseful scene. A husband races through the chaotic French subway, desperately trying to stop a bomb from endangering his wife. It’s got all the classic blockbuster elements: pounding music, a villain lurking in the shadows, and the eternal dilemma—cut the red wire or the blue wire. Just when tension peaks and the hero is about to decide, we’re reminded: this isn’t a movie, it’s a Canal+ ad. Both wires save the day because, with Canal+, there are no bad choices.

The ad hooks viewers immediately, promising thrilling moments like these are just the beginning. It’s a smart pivot from showcasing individual content to conveying the essence of the service itself—captivating, diverse, and full of surprises.