Corona’s Christmas on a Beach

The iconic 1990 Corona Extra commercial is considered a classic in the advertising industry. It stars a small beach house, nestled softly between some silhouetted palm trees. After ten hushed seconds, a whistling rendition of “O Tannenbaum,” breaks out and a nearby palm tree lights up as the lone holiday beacon. Since it debuted in 1990, the simple ad became a holiday staple for the Corona brand. It’s the second longest running holiday ad behind Hershey Kisses’ Bells. According to Jim Sabia, the chief marketing officer of Constellation Brands’ beer division – “We have something that’s a masterpiece, [so] why mess with it?” We agree, and that’s why it made our list of “Best use of a Christmas song in an ad” this holiday season.

  • SOURCE: Corona
  • BRAND:Corona
  • WHY YOU’LL LOVE IT: It’s nice to see a palm tree in winter.

AUTHOR: Dan Nelsen
ORIGIN: Speaking Human Contributor

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