Collectibles have a strange power over people. If there is a challenge, there are countless people ready to take it on, regardless of the premise. There is something so simply satisfying about acquiring the last piece of a puzzle and putting it all together. The concept of collectibles has been an often-unused but powerful tool of marketers, and Heinz ketchup is finally playing catch-up (see what we did there?).

Sauce packets can slip right past you, but what if those little condiments were part of a collection? Now, what if we were to tell you that Heinz has created unique sauce packets for every state in the United States of America, each with a tailored design to their state? It’s true! The brand is also offering collectors a way to join sweepstakes for the campaign, further engaging those collectors and doubling down on the game of collecting the packets. So if you’re considering taking up the challenge, reach out and let us know what it is like to complete the most patriotic sauce collection the world has ever seen.