Watch the ad above!

We think you’ll agree that Lee Jeans developed an ad that mimics the style of the Old Spice commercials. Were they trying to replicate the success that followed the Old Spice marketing campaigns? It sure seems that way.

This ad definitely embraces a more youthful and energetic feel. Lee Jeans has been plagued with the same stagnant brand perception that many of the “original century brands” have experienced. If older, more established brands want to survive the generational flip, they’ll need to keep moving forward. Lee Jeans is trying to thread new life into their brand with this ad. The question is – are they too late?

What did you think of this Lee Jeans ad?

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