Is the Force Strong with These #MayThe4th Brand Tweets?

There is nothing social marketers love more than a good hashtag day. Maybe it’s because social marketing can be a grind. It’s a challenge to find ways to keep things fresh and interesting on a daily basis—and keep Jane and Joe social consumer engaged and entertained. Anything that sparks some fun, creativity and inspiration is a welcome change of pace.

That’s why non-event event days like April Fools’ Day or Back to the Future Day have seen such huge social brand outputs in recent years (although with arguably mixed results). They are a chance to veer of course and maybe even hit a meme home run. Of course, one of the biggest hashtag holidays remains May the 4th.

A Brief History of May the 4th (Star Wars Day)

Chosen because it sounds so close to “May the Force” (as in “may the force be with you”), May the 4th (AKA “Star Wars Day”) is a day for fans to show their love of Star Wars. And it’s much-needed because Star Wars fans rarely get the chance to express their love for the series any other time of year (please note the Jabba-thick sarcasm here).

The Verge has a decent little history of the day here—from its humble beginnings as a pun in the late 70s to the moment Disney stepped in and made it a marketing bonanza.

18 Forceful Examples of #MayThe4th Tweets from Brands

Mix one part theme day with one part social media with one part of the most popular movie franchise of all time and you have a potent cocktail. That’s why it remains one of social marketing’s most interesting and notable days. Here’s a taste of some of the good, bad, and ugly tweets we saw from brands on this past May the 4th. We’ll let you decide which ones fall into which category…

Explore worlds that'll make you believe @StarWars is real. Here's an icy planet similar to Hoth! https://t.co/FOgQSW4O2V #MayThe4thBeWithYou pic.twitter.com/zyBMBLd5p5

— NASA (@NASA) May 4, 2017

Your focus determines your reality.#MayThe4thBeWithYou pic.twitter.com/vD4j7hLrkJ

— Pittsburgh Steelers (@steelers) May 5, 2017

Happy Star Wars day! #MayThe4thBeWithYou pic.twitter.com/W2r3kPqTre

— Porsche (@Porsche) May 4, 2017

#MayThe4thBeWithYou in a galaxy far, far away as you celebrate the day with @starwars content on @GooglePlay → https://t.co/OYxOsnoZfr pic.twitter.com/AfEicHmH7z

— Google (@Google) May 4, 2017

The forest will be with you always... https://t.co/Dum7vh91GH #MayThe4thBeWithYou #StarWarsDay pic.twitter.com/Ry13sxwtip

— The Nature Conservancy (@nature_org) May 4, 2017

I feel strangely forced to tweet this. #MayThe4thBeWithYou

— Captain Obvious (@CaptainObvious) May 4, 2017

#MayThe4thBeWithYou, Readers! ? https://t.co/AU7Ceiwqiy pic.twitter.com/XzCdGNS8Dz

— Reading Rainbow (@readingrainbow) May 4, 2017

Darth Vader's theme song, 'The Imperial March', is 103 beats/min. Great for keeping time in CPR. #Maythe4thbewithyou pic.twitter.com/QYLN0Qp3jr

— American Heart Assoc (@American_Heart) May 4, 2017

Take part in the famous @starwars Trench Run and watch the Death Star be blown to bricks. #LEGOStarWars #MayThe4thBeWithYou #StarWarsDay pic.twitter.com/4uu4CY3ov5

— LEGO (@LEGO_Group) May 4, 2017

Remember - the #Jedi use #Libraries too. #Librariesmatter #StarWarsDay #MayThe4thBeWithYou https://t.co/WZWtgyJswQ pic.twitter.com/4VQof4AUcN

— National Library of Scotland (@natlibscot) May 4, 2017

Slow down, you must. #MayThe4thBeWithYou pic.twitter.com/Wv9XDGYhIn

— NSW Police Force (@nswpolice) May 3, 2017

If NFL helmets were designed in a galaxy far, far away...
???

GALLERY: https://t.co/ju04akI1IS #StarWarsDay #MayThe4thBeWithYou pic.twitter.com/1SbIiZ4sei

— NFL (@NFL) May 4, 2017

When you’re serving the Empire at 7, but eating pizza at 8. #MayThe4thBeWithYou pic.twitter.com/1ltXvulF9B

— Domino's Pizza (@dominos) May 4, 2017

#maythe4th be #strong with you! Photo via @LaughingSquid pic.twitter.com/eXALJjUzaI

— DeathWishProduction (@DWCC_Production) May 4, 2017

#Recall All-Terrain Armored Transport the hydraulics could fail in extreme cold causing the #ATAT to fall https://t.co/5fTSLgdPJt #MayThe4th pic.twitter.com/axE5xmIprF

— Transport Canada (@Transport_gc) May 4, 2017

Happy #StarWarsDay! #NW88JR pic.twitter.com/vAWn0O8Hcq

— Nationwide 88 (@nationwide88) May 4, 2017

Visit Plaza de España of Seville like Anakin and Amidala and #MayThe4th be with you 😉 #spaininmovies #visitspain @visitseville pic.twitter.com/AR0mmWXN9O

— Spain (@spain) May 4, 2017

#Maythe4th = the perfect time to plan your next Star Wars adventure this summer at Walt Disney World. Happy #StarWarsDay! pic.twitter.com/orF3LJkAAk

— Walt Disney World (@WaltDisneyWorld) May 4, 2017

And 7 more Star Wars Day tweets just for fun…

Because you're worth it.#MayTheFourthBeWithYou#MayTheFourth#MayThe4th#StarWars #StarWarsDay pic.twitter.com/dutHNhiafw

— ⓟⓤⓝⓢ & ⓠⓤⓞⓣⓔⓢ (@PunsAndQuotes) May 4, 2017

"You know, I'm here today as Luke Skywalker. But I'm also here to talk about Sprint." #MayThe4thBeWithYou #StarWarsDay pic.twitter.com/qXL6MiZmM6

— The Simpsons (@Simpsons_tweets) May 4, 2017

The force: every bit as real as your dumb religion.#MayThe4thbewithyou

Eat arbys

— Nihilist Arby's (@nihilist_arbys) May 4, 2017

Happy #StarWarsDay! Sing-along with the cast as they perform an a cappella tribute to @starwars! #MayThe4thBeWithYou https://t.co/sJX0zgXkDI pic.twitter.com/hJ5r2XKVdN

— Fallon Tonight (@FallonTonight) May 4, 2017

I felt a great disturbance in The Force, as if 24 million people suddenly lost their healthcare all at once.#TrumpCare #MayThe4thBeWithYou

— God (@thegoodgodabove) May 4, 2017

Brilliant ? #StarWarsDay #MayThe4thBeWithYou pic.twitter.com/iXX1tCHM9Z

— You Had One Job (@_youhadonejob1) May 4, 2017

Happy #StarWarsDay pic.twitter.com/fDyegQCXMq

— ?Darth Vader No1™? (@Darth_VaderNo1) May 4, 2017