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We sense the power of Mastercard’s new haptic logo and explore how other brands can engage touch, smell, and taste to create more immersive experiences.

We promulgate and elucidate ten arcane, recondite, and enigmatic lexemes we believe warrant greater attention in the marketing realm.

We bring together the most unusual, unexpected, and unnatural brand bedfellows of the 2020s. Slap some caviar on your Pringles because worlds are about to collide!

We convene in the courtroom to adjudicate the cases of two recent commercials from big tech brands that stirred up controversy and got yanked from the airwaves.

We fight back against the powers of “big podcasting” by pouring out our thoughts about Oatly’s guerrilla marketing maneuver to protest the misleading mind control of big dairy.

We salute six decades of America’s preeminent toaster pastry by serving up some notable pieces of Pop-Tarts marketing and ranking the most iconic Pop-Tarts flavors.

We unlace ideas about the new Brooks “Let’s Run There” campaign featuring Jeremy Renner and jog through our rankings of the buzziest running shoe brands of the current moment.

We poke the potential bursting bubble of Logan Paul’s Prime drink brand to see if it pops and share a couple other products that consumers guzzled down in mass quantities then tossed aside.

We discourage everyone from listening to this episode and hearing our thoughts on the new ad for NotMayo. Just rip out your earbuds now, because you do not want to know what we have to say.

We turn our TV dials back four decades to analyze an iconic fast-food commercial featuring big fluffy buns and a spunky senior citizen asking one of the most important questions of our time.

We exclaim our questions about companies adding punctuation marks like apostrophes, periods, and exclamation points to their names and logos.

We head into overtime to huddle up on Schwarzenegger, Walken, and whether throwing famous faces into Super Bowl commercials still scores with viewers.

We apply heat to Solo Stove’s decision to ax their CEO after a viral campaign failed to ignite sales and ask the essential question “what is successful marketing?”

We drop the pieces in place to unlock how the best-selling video game of all time continues to obsess players 40 years after its creation.

We smoke out the rough and rugged legacy of the iconic Marlboro Man marketing campaign that rode the trails of pop culture for over 40 years leaving many blackened lungs behind.

We tune in to the TV show opening intros that keep our thumbs off the fast forward button and our eyeballs glued to the screen.

We vocalize our picks for the most memorable, effective, and iconic uses of celebrity voices in commercials and marketing.

We detonate our thoughts on the atomic pink meme machine that swallowed summer 2023 and share candidates for potential future Barbenheimers.

We assassinate assumptions of what bottled water should be by spotlighting a darker, canned brand disrupting the industry with some killer marketing efforts.

We think long and hard about Oscar Meyers’ decision to change the name of the Wienermobile and shake out a few other meat-based mobile marketing ideas.

Get show notes for this episode and check out past episodes of the Speaking Human podcast by visiting speakinghuman.com.

We go green and toast the top o’ the morning by dipping into our pot of marketing gold to share a notable St. Paddy’s Day creative concoction.

We rack our brains trying to google the “KN car” before turning our attention to Kia’s controversial logo redesign.

We talk with Caitlyn Gow, a student at the University of Akron, about her social media marketing class assignment and the choice to write about Discord.

We whack around a few ideas on why pickleball has become the fastest growing sport in America and if it has what it takes to make it as a major league.

We get a whiff of what the Twitterverse will look like under Elon Musk, and weigh in on whether that’s a good or bad thing for the social network’s future.

We take stock of Patagonia’s bold move for future ownership and ponder if other corporations might start to consider similar unorthodox succession plans.

We reanimate a selection of brands, startups, platforms, and apps that have gone belly up over the past 10 years.

We hazard a second look at the AutoTrader spot that put the Duke boys back behind the wheel and burn rubber with our picks for the wildest auto ads ever to hit the airwaves.

We navigate back to the year 2012 to re-examine the Mapplegate scandal and map out the most memorable brand controversies of the past 10 years.

We release our personal picks for the most memorable and repeatable catchphrases in modern advertising history.

We rise from the grave to relive the long-forgotten marketing war between DISH network and AMC, and feast on the flesh of other notable zombie-themed ads.

We peddle our thoughts on Peloton’s fork-in-the-road moment, and share a list of past fitness trends we’ve left in the dust.

We take another bite out of the campaign that we talked 10 years ago on the very first episode of this podcast and munch on a couple other more recent snack-related marketing morsels.

We salute the bold, creative, and amusing marketing efforts that awed us with their awesomeness this year and made us think about something other than viruses… if only for a few sweet fleeting moments.

We metabolize our thoughts on the metamorphosis of Facebook by answering a series of metaphorical questions about the life and times of the world’s largest social network.

We harvest our thoughts on the wild growth of plant-based foods and grill up some marketing efforts aimed at selling people on meatless meats.

We sound off on some pitch-perfect examples of “sonic branding” that are sure to be stuck inside your head long after this episode goes quiet.

We tune in to the iconic marketing campaign and subsequent promo spots that helped make MTV a pop-culture juggernaut in the 80s and 90s.

We field some big questions about the brand changeup coming to Cleveland and rank the recent history of pro sports teams that changed their names without switching cities.

We unwrap the enigma behind a puzzling new trend more brands are adopting—but we can’t tell you what it is, you have to listen to unlock the secret.

We buy into the idea that maybe “buy” is the wrong word for digital items like movies, TV shows, and music that customers may not actually own.

We consider what an alternative universe would look like if brands advertised what people really think about their products.

We invest everything we’ve got in non-fungible tokens and then try to figure out if what we own actually has any real value.

We storm our brains for ideas on what the next phase of social media might look (and sound) like.

We crash the Clubhouse to share our thoughts on the new invitation-only, voice-based social network.

We cough through a cloud of cigarette smoke as we revisit one of the most memorable anti-smoking campaigns ever made.

We scale the epic marketing campaign around the release of another major streaming service looking to join the ranks of Netflix, Hulu, and Disney Plus at the top of the mountain.

We do not pass GO as we spin, roll, and pop our thoughts on the best board game advertising of all time.

We pick players in the burgeoning marketing battle between Series X and PS5 consoles, and unlock our personal picks for the best game covers of the Xbox/Playstation era.

We quibble over whether all the quacks and quips about the failure of Quibi are well-deserved, and provide some quick reviews of the streaming platform’s bite-size content offerings.

We kick around some thoughts on Nike’s new Ben & Jerry’s-inspired footwear and share our personal picks for the ugliest sneaker designs of all time.

We reflect on recent brand announcements from Aunt Jemima & Uncle Ben’s in light of widespread protests against racism and calls for change across the USA.

We spitball—with face masks, of course—some creative ideas to take working from home to the next level now that it could be the forever future for many employees.

We isolate some of the brands and products rising up to make life a little easier during this strange stretch living in lockdown.

We pull down our protective masks to spread a few thoughts on how brands are responding to the coronavirus and the massive impact COVID-19 is having on marketing and events.

We sound off on the current state of old-school social media and loop our thoughts on a pair of modern social apps looking to make some noise.

We focus our monocles on the untimely death of Mr. Peanut and tip our top hats to the ads that made us laugh, cry, and want to buy during Super Bowl 54.

We recall how brands from the past envisioned the future, and share a couple of our own marketing visions for the 2020s.

We let our follicles run wild as we discuss the growth and evolution of Movember and brush up on some of the most memorable mustaches in ad history.

We fan out our thoughts on the name of NBC Universal’s new streaming platform and strut out our official ranking of streaming service names.

We leaf through our memories to dog-ear our favorite magazines and talk about the future of the medium moving forward.

We decode the meaning behind a handful of slang terms currently making the rounds in pop culture and social media.

We reveal the sports-based commercials that emerge victorious in our highly selective tournament to crown the ultimate athletic ad of the past three decades.

We sing the praises of a band of brands whose powerful use of popular songs in their marketing and advertising plays like sweet music to our collective ears.