Sky Sports Combines Athletics and Theatrics at the Carnival

Sports are all about entertainment. They are a display of some of the world’s most talented individuals as they compete to see who is the best in their craft, either as individuals or as teams. Sky Sports is a brand that televises this universal spectacle across Europe, and they wanted there to be no question as to what they sell; pure, unfiltered, adrenaline-filled entertainment.

This is done by taking many of Europe’s greatest athletes, and one of its greatest movie stars, and pairing them together in a place that is entertainment made manifest – the circus. These athletes perform their signature skills while walking across tightropes and leaping through fiery rings. And Idris Elba conducts it all. The high octane ad takes an imaginative and exaggerated approach to make sure you know what you’re in for—The Greatest Show on Earth.