Volkswagen Recaptures the Magic of An Old Daredevil

Change is a certainty in life. Nothing ever stays the same forever, but that doesn’t mean that the magic of the past disappears with the flow of time. There is always a chance to reclaim passions and make new memories. This is a very dramatic way to describe the theme of this nice Volkswagen ad, all about a daredevil granny.

Recurring characters in ads can be a stellar way to bring an audience into the world of your bite-sized narrative. Here, Volkswagen uses a character from their 2010 ad that featured a elderly lady selling her car and recounting all of the wild rides she had in it. Now we find her shortly after the sale of her car, reminiscing on the old times she had. She can’t let go, and why should she? We find her going to the dealership, hopping in the latest Volkswagen EV and taking it for a crazy test drive. The progression of her story is a nice way for the brand to showcase the transition to modern day vehicles and how they can be just as much fun. Hats off to this granny for holding onto a little bit of that magic!