AdWatch: Fruit Of The Loom | Everlight – Social Experiment
Fruit of The Loom went the Guerrilla marketing route to promote their Everlight undies. The claim? No one will notice this underwear, even if it has instructions to find hundreds of dollars on it. They went to New York City, stashed the cash and waited to see if anyone noticed. Only a few did, and only a few will notice their Everlight underwear.
ADVERTISER: Fruit of the Loom
FIRST AIRED: 2018
Want more ads?
Are you looking for a specific commercial or branded ad, but can't find it anywhere? It might be on Speaking Human's AdWatch, a repository of great ads that have made it into the Speaking Human Universe.