Shark Week Turns 32 with a Slew of Sponsors

To those swimming in the marketing waters this summer: Discovery’s Shark Week is still a heckuva bite! The predator week returns Aug. 9th with a slew of brands, including Burger King and Jeep, throwing in TV spots, on-air vignettes and social media sweepstakes chum.

Shark Week annually has high advertising and consumer demand (2019’s ad sales = $28 million), but with COVID-19, analysts expect revenues to drop 30%. Regardless, Discovery Channel pushed forward and created content during the pandemic for 2020’s new Shark Week with clients Burger King, Home Depot and returning sponsor GEICO.