Category: Brand Marketing
THE LATEST BRAND MARKETING
POPULAR BRAND MARKETING
5 Ways to Inject Excitement Into Your ‘Boring Product’ Marketing
Children Influencers: Are parents exploiting their children for fame and fortune? Bad news,...
6 Mistakes to Avoid Like The Plague on Your Website
Children Influencers: Are parents exploiting their children for fame and fortune? On the wide...
Do TV Commercials Still Make a Marketing Impact?
Children Influencers: Are parents exploiting their children for fame and fortune? Commercials: In...
BRAND MARKETING CATALOG
P&G Commits 2,021 Acts of Kindness in 2021
P&G’s “Lead with Love” campaign looks to inspire good deeds related to environmental, cultural and social change.
A Snack Company’s First Outdoor Ad Was Only Seen by a Pigeon and a Runner
In 2020, events were cancelled, plans inevitably changed and work environments transitioned to a more online format.
Choosing Quality Over Quantity in the World of Influencers
Micro-influencers often have a credibility to uphold, so they can’t afford to promote a product unless they have used it themselves.
3 Reasons Why Companies Should Use Virtual Influencers
Virtual influencers are like traditional human influencers, except they “live” to serve the brands they’ve been created for—quite literally
Pinfluencers Inspiring Consumers for Their Next DIY Idea, Home Project and Meal Time
With 12 million followers in 2012, Pinterest has grown to over 150 million active users as of 2020.
50 All-Time Greatest Sports Movie Marketing Taglines
From Caddyshack to Creed, which one of these classic sports flick taglines do you think is the champ?
Brands connecting people during social distancing
Major brands and small local businesses are communicating their approach to handling the virus and how they’re keeping employees and customers safe.
Why Facebook’s new logo might seem less appealing
Facebook introduced its new company branding, which “was designed for clarity” and meant to create a visual distinction for users between the company and the app that they use every day.
A Sneak Peek at Behind-the-Scenes Marketing
Behind-the-scenes is a type of content that provides a revealing and intimate glimpse into the inner workings of a production.
The Truth behind #SponsoredAd
80% of smartphone users use their phone in the first 15 minutes of waking up in the morning.
Candy Brands Spook Fans on Social for Halloween
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
Adobe Makes a Movie Based on a Poster
An inventive marketing campaign sparked the creation of this fast, fun and clever film directed by Zach Braff.
Forget Disney World, Oregon Is Where Dreams Come True
Travel Oregon launches a slightly more exaggerated sequel to its hit campaign.
Ritz-Carlton Uses Movie Magic to Advertise Its Suites
This series shows all the possibilities that come with a stay at the Ritz.
Idris Elba is a Big, Dreaming Kid for Squarespace
The versatile actor takes us on a creative ride through his wildest dreams.
The Replacer (Mis)Manages Reality So You Can Play More CoD
The popular game franchise brings back an ad character played by the guy from “Fargo”.
MLB Steps Up to the Marketing Plate
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
Ridley Scott Tries to Best ‘1984’ with Hennessy’s ‘The Seven Worlds’
The director of “Alien” takes viewers on an intergalactic odyssey of flavor.
Brand Spotlight: BioLite Looks to Light the World
The New York City start-up hopes to help lead the renewable energy revolution around the world.
ITV Showcases Great Characters in New Ad Campaign
The UK’s most popular TV channel focuses its marketing on the people that drive its dramas.
Apple Captures a Picture of Beauty Inside ‘The Bucket’
Instead of making another ad talking about what the iPhone Xs can do, Apple made this short film showing us.
Music: A Major Key to Marketing Success
Drawing attention to an underappreciated artist or song is one way brands can tap the power of music.
BBDO New York Delivers Hauntingly Effective Ad for Sandy Hook Promise
Disturbing, but necessary, “Point of View” is a valuable and lingering PSA.
‘Avengers: Endgame’ Official Trailer – The Beginning of the End?
Marvel begins the marketing push for its 2019 multi-superhero behemoth with these two minutes.
3 Modern Brands with Stellar Products and Strong Character
There are some brands we connect to with our hearts and brains (almost) as much as our wallets.
Navigating Ups & Downs of the Top Social Media Watering Holes
Instagram, Twitter and Facebook are top online destinations. But they could be better.
Canal+ Celebrates Creative Minds in ‘The Idea’
This commercial for a French TV channel may be the Best Picture of this year’s ads.
Civic Nation Gets Murderous with Voting Message
Sometimes the only solution to a murder mystery is to head to the polls.
Video Killing the Content Game
Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.
Nike Celebrates Inspiration Over Victory in Invigorating Marathon Ad
This simple yet powerful ad places viewers inside the shoes of record-breaking runner Eliud Kipchoge.
Google Chrome Makes Search Come Alive with New Ad
Every search has a story. That’s the clever conceit propelling this effective ad forward.
Chuck Norris Gives His Powers to Toyota Tacoma
If you’ve ever wanted to see a truck save a man from quicksand, win a chess match, and surf an epic wave, this ad is for you.
Duracell Warns Fantasy Drafters about the Dangers of Depleted Batteries
Who would have guessed the profound implications batteries could have on your fantasy football season (and your life)?
Icelandic Marathon Ad Races Through Famous Film Running Scenes
This propulsive promotional video recreates the many reasons characters run in classic movies.
TaylorMade Golf Drives Message Home with ‘Marshals’
This ad hits on the powerful impact of new TwistFace drivers by tapping into the experience of bored course marshals.
Canada’s Boston Pizza Champions the Lazy with Innovative Packaging
After years of sitting around like stale crust, the pizza box finally gets a taste of innovation.
Gatorade Celebrates Soccer’s Greatest in ‘Heart of a Lio’
Released for the 2018 World Cup, this animated short film tracks the journey of soccer star Lionel Messi.
Top 5 Album Covers of All Time (Plus 15 Bonus Tracks)
There are many great album covers. But these are the ones that keep spinning in our minds, leaving a lasting impression.
McDonald’s Ad Series Takes Celebrity Voices Away
Find out what has John Goodman, Gabrielle Union and Charles Barkley unable to speak.
Ordering an Octopus from 1,000 Meters Under the Sea
This short film shows the majestic things that happens when you order an Octopus dive watch.
Am I Watching a Car Ad or a Short Film?
This “unidentified advertising object” makes the bold move of not having a clear brand message. Does it pay off?
Mitsubishi Is a Classic Reborn in BSSP’s New Ad
Mix a compact SUV with violin, piano, and rain and you have the ingredients for an audio-visual feast.
Influencer Marketing on YouTube: How to Find the Right Channels
Keep these three key principles in mind when looking for influencers to make a genuine difference for your brand.
NBA Plays to Fill the Streets
This ad shows us how a champion can fill a city with excitement and energy.
6 Best NBA Team Logos
These are the squads that hit game winners with their logo designs.
You Just Got Van Dammed by Tostitos
If you don’t get together already, Jean-Claude Van Damme will steal your friends and eat Tostitos with them.
7 Greatest Advertising Slogans of All Time
These slogans clicked with customers, brought their brands to the forefront, and became pop-culture reference points.
Whole Foods Imagines All the Pastabilities with Its New Ad Campaign
While the message is whole, this ad series is somehow oddly empty.
Diving Deeper Into ‘We Are the Coca-Cola Company’
This ad shines a different light on the company behind Coke—which is both interesting and confusing.
Freelancers to the Rescue in Upwork’s ‘Hey World’ Campaign
Quick and colorful animated spots tap into pop culture and current events.