Category: Brand Marketing
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A Sneak Peek at Behind-the-Scenes Marketing Bad news, brands: Not every company can be Apple. Not...
A Sneak Peek at Behind-the-Scenes Marketing On the wide world of the Web, there are a lot of...
A Sneak Peek at Behind-the-Scenes Marketing Commercials: In a world of DVR, do they still work? Do...
BRAND MARKETING CATALOG
Travel Oregon launches a slightly more exaggerated sequel to its hit campaign.
This series shows all the possibilities that come with a stay at the Ritz.
The versatile actor takes us on a creative ride through his wildest dreams.
The popular game franchise brings back an ad character played by the guy from “Fargo”.
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
The director of “Alien” takes viewers on an intergalactic odyssey of flavor.
The New York City start-up hopes to help lead the renewable energy revolution around the world.
The UK’s most popular TV channel focuses its marketing on the people that drive its dramas.
Instead of making another ad talking about what the iPhone Xs can do, Apple made this short film showing us.
Drawing attention to an underappreciated artist or song is one way brands can tap the power of music.
Disturbing, but necessary, “Point of View” is a valuable and lingering PSA.
Marvel begins the marketing push for its 2019 multi-superhero behemoth with these two minutes.
There are some brands we connect to with our hearts and brains (almost) as much as our wallets.
Instagram, Twitter and Facebook are top online destinations. But they could be better.
This commercial for a French TV channel may be the Best Picture of this year’s ads.
Sometimes the only solution to a murder mystery is to head to the polls.
Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.
This simple yet powerful ad places viewers inside the shoes of record-breaking runner Eliud Kipchoge.
Every search has a story. That’s the clever conceit propelling this effective ad forward.
If you’ve ever wanted to see a truck save a man from quicksand, win a chess match, and surf an epic wave, this ad is for you.
Who would have guessed the profound implications batteries could have on your fantasy football season (and your life)?
This propulsive promotional video recreates the many reasons characters run in classic movies.
This ad hits on the powerful impact of new TwistFace drivers by tapping into the experience of bored course marshals.
After years of sitting around like stale crust, the pizza box finally gets a taste of innovation.
Released for the 2018 World Cup, this animated short film tracks the journey of soccer star Lionel Messi.
There are many great album covers. But these are the ones that keep spinning in our minds, leaving a lasting impression.
Find out what has John Goodman, Gabrielle Union and Charles Barkley unable to speak.
This short film shows the majestic things that happens when you order an Octopus dive watch.
This “unidentified advertising object” makes the bold move of not having a clear brand message. Does it pay off?
Mix a compact SUV with violin, piano, and rain and you have the ingredients for an audio-visual feast.
Keep these three key principles in mind when looking for influencers to make a genuine difference for your brand.
This ad shows us how a champion can fill a city with excitement and energy.
These are the squads that hit game winners with their logo designs.
If you don’t get together already, Jean-Claude Van Damme will steal your friends and eat Tostitos with them.
These slogans clicked with customers, brought their brands to the forefront, and became pop-culture reference points.
While the message is whole, this ad series is somehow oddly empty.
This ad shines a different light on the company behind Coke—which is both interesting and confusing.
Quick and colorful animated spots tap into pop culture and current events.
Does it really make sense to play trailers before movies anymore?
Like a mixed tape, this commercial directed by Kyrie has a lot of ups and downs and never quite gets a good flow.
Does Qualcomm’s “Lifeline” work as entertainment and advertising?
Throwing shade with 10 years of iPhone disappointments in 60 fast-paced seconds.
It’s not just marketing fueling this Marvel movie at the box office. It’s conversation.
A couple’s entire love story (and life story) told through a series of handwritten notes.
Breaking down a recent Netflix customer email to identify the marketing hits and misses.
These names are rising up or bouncing back to build positive buzz with the public at large.
Action, animals and evolution: This commercial grabs you with top filmmaking techniques.
Which teams’ stocks are most on the rise after Round 2 of the NFL Playoffs?
After watching Pennzoil’s high-octane ad series, you may never look at an oil change the same.
Can an ad effectively promote two very different brands at one time?