HALLOWEEN MARKETING EFFORTS
EXPLORE SOME TERRIFYING BRAND EFFORTS
DO YOU LOVE THE HALLOWEEN SEASON?
GIVE YOUR HUMAN OPINION ON THE BEST BRANDING EFFORTS DURING THE HALLOWEEN SEASON
HALLOWEEN-FOCUSED PODCASTS
Halloween Thunderdome
Eight iconic horror movie villains enter, but only one leaves. Who makes it out alive?
Episode 199: Doritos Gets Stranger
We crunch into Doritos’ Stranger Things telethon stunt and unwrap the best of this year’s Halloween ad tricks and treats.
Scariest Movie Trailers
Sometimes you don’t even have to see the movie to scream. In honor of the Halloween season, we share our picks for the four most frightening movie trailers of all time.
HALLOWEEN-FOCUSED ADS FROM BIG BRANDS
AdWatch: AIRHEADS | Halloween Decoy Boy
Every adult knows the feeling of not being able to trick or treat because you’re “too old” but Airheads fixes that problem in this ad spot.
AdWatch: MICHAELS | Halloween Twins
These Halloween twins from Michaels have everything they need, partly because they are dead and don’t need much.
AdWatch: M&Ms | Horrific & Delicious
In this ad spot, the M&Ms are subjected to watching a horrific film where they are being cooked alive.
AdWatch: DORITOS | Telethon for Hawkins & Stranger Things
This ad spot from Doritos transports us back in time to when things were just a bit stranger.
AdWatch: Burger King | The Spirit Taste Test
Burger King channels the dead through their Ghost Whopper in this spooky ad for the Halloween season.
AdWatch: Burger King | Feed Your Nightmares
Will Burger King’s Green-bunned Angus feed your nightmares? It certainly fed ours.
AdWatch: Reese’s | Not Sorry – Trick
Reese’s gives you the ultimate Halloween trick in this short ad featuring their devilishly delicious candy.
AdWatch: Farmers | Van Hiking
Sink your teeth into this Farmers ad to see their spooky take on life insurance.
AdWatch: Reese’s | Not Sorry – Too Early
You can celebrate eating a Reese’s peanut butter cup anytime with this ad.
AdWatch: Snickers | Bite Size Horror – Live Bait
This ad’s got us hooked on these Bite Size Horror films.
AdWatch: IKEA | The Shining
Go on a Shining-themed ride on Danny’s tricycle through IKEA’s showrooms in this ad.
AdWatch: Snickers | Twisted
Eat a Snickers if you turn into a real monster this Halloween.
AdWatch: Chupa Chups | Get Lolli – The Instagram Horror Game
The Chupa Chups lollipop company created this short to promote their candy during the Halloween season.
AdWatch: Ford | Spooky Halloween Car Wash Prank
Ford turned a car wash into a scene from a haunted house in this terrifyingly funny Halloween prank ad.
AdWatch: GEICO | It’s What You Do – Horror Movie
This Geico ad features every bad decision you could possibly make in a horror film.
AdWatch: Skittles | Web
A giant talking spider uses some skittles to trap his food in this ad for the beloved candy.
AdWatch: MICHAELS | Halloween Twins
These Halloween twins from Michaels have everything they need, partly because they are dead and don’t need much.
AdWatch: M&Ms | Horrific & Delicious
In this ad spot, the M&Ms are subjected to watching a horrific film where they are being cooked alive.
AdWatch: DORITOS | Telethon for Hawkins & Stranger Things
This ad spot from Doritos transports us back in time to when things were just a bit stranger.
AdWatch: Burger King | The Spirit Taste Test
Burger King channels the dead through their Ghost Whopper in this spooky ad for the Halloween season.
AdWatch: Burger King | Feed Your Nightmares
Will Burger King’s Green-bunned Angus feed your nightmares? It certainly fed ours.
AdWatch: Reese’s | Not Sorry – Trick
Reese’s gives you the ultimate Halloween trick in this short ad featuring their devilishly delicious candy.
AdWatch: Farmers | Van Hiking
Sink your teeth into this Farmers ad to see their spooky take on life insurance.
AdWatch: Reese’s | Not Sorry – Too Early
You can celebrate eating a Reese’s peanut butter cup anytime with this ad.
AdWatch: Snickers | Bite Size Horror – Live Bait
This ad’s got us hooked on these Bite Size Horror films.
AdWatch: IKEA | The Shining
Go on a Shining-themed ride on Danny’s tricycle through IKEA’s showrooms in this ad.
AdWatch: Snickers | Twisted
Eat a Snickers if you turn into a real monster this Halloween.
AdWatch: Chupa Chups | Get Lolli – The Instagram Horror Game
The Chupa Chups lollipop company created this short to promote their candy during the Halloween season.
AdWatch: Ford | Spooky Halloween Car Wash Prank
Ford turned a car wash into a scene from a haunted house in this terrifyingly funny Halloween prank ad.
AdWatch: GEICO | It’s What You Do – Horror Movie
This Geico ad features every bad decision you could possibly make in a horror film.
AdWatch: Skittles | Web
A giant talking spider uses some skittles to trap his food in this ad for the beloved candy.
AdWatch: M&Ms | Horrific & Delicious
In this ad spot, the M&Ms are subjected to watching a horrific film where they are being cooked alive.
AdWatch: DORITOS | Telethon for Hawkins & Stranger Things
This ad spot from Doritos transports us back in time to when things were just a bit stranger.
AdWatch: Burger King | The Spirit Taste Test
Burger King channels the dead through their Ghost Whopper in this spooky ad for the Halloween season.
AdWatch: Burger King | Feed Your Nightmares
Will Burger King’s Green-bunned Angus feed your nightmares? It certainly fed ours.
AdWatch: Reese’s | Not Sorry – Trick
Reese’s gives you the ultimate Halloween trick in this short ad featuring their devilishly delicious candy.
AdWatch: Farmers | Van Hiking
Sink your teeth into this Farmers ad to see their spooky take on life insurance.
AdWatch: Reese’s | Not Sorry – Too Early
You can celebrate eating a Reese’s peanut butter cup anytime with this ad.
AdWatch: Snickers | Bite Size Horror – Live Bait
This ad’s got us hooked on these Bite Size Horror films.
AdWatch: IKEA | The Shining
Go on a Shining-themed ride on Danny’s tricycle through IKEA’s showrooms in this ad.
AdWatch: Snickers | Twisted
Eat a Snickers if you turn into a real monster this Halloween.
AdWatch: Chupa Chups | Get Lolli – The Instagram Horror Game
The Chupa Chups lollipop company created this short to promote their candy during the Halloween season.
AdWatch: Ford | Spooky Halloween Car Wash Prank
Ford turned a car wash into a scene from a haunted house in this terrifyingly funny Halloween prank ad.
AdWatch: GEICO | It’s What You Do – Horror Movie
This Geico ad features every bad decision you could possibly make in a horror film.
AdWatch: Skittles | Web
A giant talking spider uses some skittles to trap his food in this ad for the beloved candy.
AdWatch: Burger King | The Spirit Taste Test
Burger King channels the dead through their Ghost Whopper in this spooky ad for the Halloween season.
AdWatch: Burger King | Feed Your Nightmares
Will Burger King’s Green-bunned Angus feed your nightmares? It certainly fed ours.
AdWatch: Reese’s | Not Sorry – Trick
Reese’s gives you the ultimate Halloween trick in this short ad featuring their devilishly delicious candy.
AdWatch: Farmers | Van Hiking
Sink your teeth into this Farmers ad to see their spooky take on life insurance.
AdWatch: Reese’s | Not Sorry – Too Early
You can celebrate eating a Reese’s peanut butter cup anytime with this ad.
AdWatch: Snickers | Bite Size Horror – Live Bait
This ad’s got us hooked on these Bite Size Horror films.
AdWatch: IKEA | The Shining
Go on a Shining-themed ride on Danny’s tricycle through IKEA’s showrooms in this ad.
AdWatch: Snickers | Twisted
Eat a Snickers if you turn into a real monster this Halloween.
AdWatch: Chupa Chups | Get Lolli – The Instagram Horror Game
The Chupa Chups lollipop company created this short to promote their candy during the Halloween season.
AdWatch: Ford | Spooky Halloween Car Wash Prank
Ford turned a car wash into a scene from a haunted house in this terrifyingly funny Halloween prank ad.
AdWatch: GEICO | It’s What You Do – Horror Movie
This Geico ad features every bad decision you could possibly make in a horror film.
AdWatch: Skittles | Web
A giant talking spider uses some skittles to trap his food in this ad for the beloved candy.
HALLOWEEN-FOCUSED BUZZ
Airheads Floss Allows Dentists to Enjoy Halloween Too
Dentists might be able to save their home from Halloween sorrow with Airheads Candy Flavored Floss.
Martha Stewart and Liquid Death Provide the Sweet Scent of Pain
Martha Stewart joins forces with Liquid Death to lend a hand to households across the nation.
Smile Drums Up Live Scares on Baseball Broadcasts
In a viral marketing stunt, the horror movie “Smile” places eerie figures behind the home plate of baseball teams nationwide.
Martha Stewart and Liquid Death Provide the Sweet Scent of Pain
Martha Stewart joins forces with Liquid Death to lend a hand to households across the nation.
Smile Drums Up Live Scares on Baseball Broadcasts
In a viral marketing stunt, the horror movie “Smile” places eerie figures behind the home plate of baseball teams nationwide.
M&M’s Halloween Recipes
Keep some candy for yourself this year and check out these M&M’s Halloween recipes!
M&M’s Halloween Recipes
Keep some candy for yourself this year and check out these M&M’s Halloween recipes!
Michael Myers and Chucky Join Forces to Carve a Pumpkin
Michael Myers and Chucky stand side-by-side for the first time and an innocent pumpkin pays the ultimate price.
AR Technology Gifts us with the Fur-tual Boutique
The latest (and possibly greatest) use of AR technology comes in the Fur-tual Boutique, where you can virtually dress your pets in cute costumes!
Have Yourself a Happy Heinz Halloween
The brand that’s been around since the late 1860’s has asked fans to create a Halloween-themed video on TikTok featuring a bottle of HEINZ Tomato Ketchup and using #HeinzHalloween and #Sweepstakes.
Hulu Screams Up Scares this Halloween
New Hulu Originals and Bite Size Halloween shorts will take over the streaming hub this October with a plethora of content.
Zombieland: Double Tap Resurrects Myspace
It took a movie about the zombie apocalypse to bring Myspace (and Tom) back to life.
Shudder Streams Scares & Screams for Halloween
AMC leaves viewers quaking, shaking and howling for more with this bloody good horror movie streaming service.
Reese’s Continues to Innovate, Evolve & Take New Forms
Skinnier cups and a candy bar mashup are just two of the ways Reese’s is working to keep customers interested.
Farmers Harvests the Undead for Life Insurance Campaign
Who better to tell you about the importance of life insurance than those who have already kicked the bucket?
Burger King Cooks Up Nightmares with New Sandwich
The fast-food brand conducts clinical research to prove their latest limited-time offering will creep into your sleep.
IKEA’s Wonderful Ghosts Made Our (Every)Day
IKEA’s The Wonderful Everyday will give you good vibes and might even get your ghost-like body moving to the beat.
BK Haunts McDonald’s with Scary Clown Night
The Whopper-maker wants to remind you clowns are creepy. And their top rival just so happens to have a clown mascot.
Kelty’s Spooky Campfire Contest
The manufacturer of high-end outdoor equipment asks customers to share their scariest stories for a chance to win.
Mars Unleashes Bite-Sized Horror
These two-minute terror tales presented by brands like Skittles and Snickers aren’t as sweet as you’d expect.
Weekly Buzz: Doritos Strange Telethon, America’s Best Flag Drop & Hyundai Gets Crunk’d.
This week the BUZZ features… Doritos Strange Telethon, America’s Best Flag Drop & Hyundai Gets Crunk’d.
Weekly Buzz: Some Treats Tease The Halloween Season
This week the BUZZ features LiftMaster, Hulu, & Microsoft… Watch each episode and get fresh BUZZ.
Weekly Buzz: Burger King’s Nightmare King, Welch’s, & Farmers Undead Insurance
This week the BUZZ features Burger King’s Nightmare King Sandwich, Welch’s Tough As Grapes, & Farmers Undead Life Insurance… Watch each episode and get fresh BUZZ.
HALLOWEEN-FOCUSED ARTICLES & PERSPECTIVES
Candy Brands Spook Fans on Social for Halloween
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
8 Insanely Great Halloween Horror Movie Party Picks
Not every horror movie works for the party atmosphere. Check out our curated picks to make your Halloween celebration a scream.
5 Halloween Marketing Treats from Big Brands
Sometimes to reach customers you need to scare the Skittles out of them.
8 Brands Delivering Marketing Tricks And Treats For Halloween
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