Category: Perspectives
THE LATEST PERSPECTIVES
MOST POPULAR PERSPECTIVES
8 Ways Amazon Changed The World
Top innovations from the brand that made us believe two-day shipping is a basic human right.
Top 5 Coolest Team Logos in Major League Baseball
Which MLB teams deserve the pennant for their current logo incarnations?
5 Examples of Awesome Poster Design from John Wick
Coolness and Keanu. Is there anything better?
PERSPECTIVES CATALOG
Gods, Dogs and Super Villains: Electric Vehicles Swarm the Super Bowl
Join us on Speaking Human as we recount three of the most memorable electric car ads from the Super Bowl!
Speaking Vegan: The Plant-Based Marketing Boom
The plant-based food market has exploded over the last year, and their marketing efforts continue that trend of growth.
The Perfect Branding of Squid Game
The international sensation, Squid Game, has become the most viewed Netflix series of all time. How has it fanned the flames of fame?
The 2021 Tokyo Olympics – Marketing in a New World
Keep up with the 2021 Tokyo Olympics here on Speaking Human!
Feeling Good About our Top 3 Cannes Lions Champions
Take a trip with us as we review the Cannes Lions winners and pick our 3 favorites of the bunch.
P&G Commits 2,021 Acts of Kindness in 2021
P&G’s “Lead with Love” campaign looks to inspire good deeds related to environmental, cultural and social change.
A Snack Company’s First Outdoor Ad Was Only Seen by a Pigeon and a Runner
In 2020, events were cancelled, plans inevitably changed and work environments transitioned to a more online format.
Choosing Quality Over Quantity in the World of Influencers
Micro-influencers often have a credibility to uphold, so they can’t afford to promote a product unless they have used it themselves.
3 Reasons Why Companies Should Use Virtual Influencers
Virtual influencers are like traditional human influencers, except they “live” to serve the brands they’ve been created for—quite literally
Pinfluencers Inspiring Consumers for Their Next DIY Idea, Home Project and Meal Time
With 12 million followers in 2012, Pinterest has grown to over 150 million active users as of 2020.
50 All-Time Greatest Sports Movie Marketing Taglines
From Caddyshack to Creed, which one of these classic sports flick taglines do you think is the champ?
Brands connecting people during social distancing
Major brands and small local businesses are communicating their approach to handling the virus and how they’re keeping employees and customers safe.
A Sneak Peek at Behind-the-Scenes Marketing
Behind-the-scenes is a type of content that provides a revealing and intimate glimpse into the inner workings of a production.
The Truth behind #SponsoredAd
80% of smartphone users use their phone in the first 15 minutes of waking up in the morning.
Candy Brands Spook Fans on Social for Halloween
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
Adobe Makes a Movie Based on a Poster
An inventive marketing campaign sparked the creation of this fast, fun and clever film directed by Zach Braff.
Forget Disney World, Oregon Is Where Dreams Come True
Travel Oregon launches a slightly more exaggerated sequel to its hit campaign.
Ritz-Carlton Uses Movie Magic to Advertise Its Suites
This series shows all the possibilities that come with a stay at the Ritz.
Idris Elba is a Big, Dreaming Kid for Squarespace
The versatile actor takes us on a creative ride through his wildest dreams.
The Replacer (Mis)Manages Reality So You Can Play More CoD
The popular game franchise brings back an ad character played by the guy from “Fargo”.
MLB Steps Up to the Marketing Plate
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
Ridley Scott Tries to Best ‘1984’ with Hennessy’s ‘The Seven Worlds’
The director of “Alien” takes viewers on an intergalactic odyssey of flavor.
15 TV Shows in the GOAT Conversation
Here are the <1% of shows regularly mentioned in discussions about the best television series ever.
Brand Spotlight: BioLite Looks to Light the World
The New York City start-up hopes to help lead the renewable energy revolution around the world.
ITV Showcases Great Characters in New Ad Campaign
The UK’s most popular TV channel focuses its marketing on the people that drive its dramas.
Apple Captures a Picture of Beauty Inside ‘The Bucket’
Instead of making another ad talking about what the iPhone Xs can do, Apple made this short film showing us.
The Real Tea on Social Media Etiquette
Here are five valuable tips on how your brand should use social media—written from a consumer point of view.
Music: A Major Key to Marketing Success
Drawing attention to an underappreciated artist or song is one way brands can tap the power of music.
BBDO New York Delivers Hauntingly Effective Ad for Sandy Hook Promise
Disturbing, but necessary, “Point of View” is a valuable and lingering PSA.
‘Avengers: Endgame’ Official Trailer – The Beginning of the End?
Marvel begins the marketing push for its 2019 multi-superhero behemoth with these two minutes.
3 Modern Brands with Stellar Products and Strong Character
There are some brands we connect to with our hearts and brains (almost) as much as our wallets.
Navigating Ups & Downs of the Top Social Media Watering Holes
Instagram, Twitter and Facebook are top online destinations. But they could be better.
What Do Your Most Frequented Apps Say About You?
It’s possible to get a picture of someone’s personality through the apps they use daily.
Canal+ Celebrates Creative Minds in ‘The Idea’
This commercial for a French TV channel may be the Best Picture of this year’s ads.
Civic Nation Gets Murderous with Voting Message
Sometimes the only solution to a murder mystery is to head to the polls.
Social Influencers: When it’s Hot and When it’s Not
Many brand have found success using social media influencers. But this strategy can backfire too.
Video Killing the Content Game
Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.
Is It Time to Change Your Hashtag Game on Instagram?
There are some smart things you can do to help get your posts seen without getting them flagged or banned by the ‘gram.
Nike Celebrates Inspiration Over Victory in Invigorating Marathon Ad
This simple yet powerful ad places viewers inside the shoes of record-breaking runner Eliud Kipchoge.
Google Chrome Makes Search Come Alive with New Ad
Every search has a story. That’s the clever conceit propelling this effective ad forward.
8 Insanely Great Halloween Horror Movie Party Picks
Not every horror movie works for the party atmosphere. Check out our curated picks to make your Halloween celebration a scream.
Chuck Norris Gives His Powers to Toyota Tacoma
If you’ve ever wanted to see a truck save a man from quicksand, win a chess match, and surf an epic wave, this ad is for you.
Duracell Warns Fantasy Drafters about the Dangers of Depleted Batteries
Who would have guessed the profound implications batteries could have on your fantasy football season (and your life)?
4 Brands Killing It with Comedy on Twitter
Despite the many landmines of attempting to deliver laughs via tweet, these handles make us chuckle on a regular basis.
Icelandic Marathon Ad Races Through Famous Film Running Scenes
This propulsive promotional video recreates the many reasons characters run in classic movies.
TaylorMade Golf Drives Message Home with ‘Marshals’
This ad hits on the powerful impact of new TwistFace drivers by tapping into the experience of bored course marshals.
Canada’s Boston Pizza Champions the Lazy with Innovative Packaging
After years of sitting around like stale crust, the pizza box finally gets a taste of innovation.
Gatorade Celebrates Soccer’s Greatest in ‘Heart of a Lio’
Released for the 2018 World Cup, this animated short film tracks the journey of soccer star Lionel Messi.
Top 5 Album Covers of All Time (Plus 15 Bonus Tracks)
There are many great album covers. But these are the ones that keep spinning in our minds, leaving a lasting impression.
McDonald’s Ad Series Takes Celebrity Voices Away
Find out what has John Goodman, Gabrielle Union and Charles Barkley unable to speak.
