THE LATEST PERSPECTIVES
MOST POPULAR PERSPECTIVES
Top innovations from the brand that made us believe two-day shipping is a basic human right.
Which MLB teams deserve the pennant for their current logo incarnations?
Coolness and Keanu. Is there anything better?
Micro-influencers often have a credibility to uphold, so they can’t afford to promote a product unless they have used it themselves.
Virtual influencers are like traditional human influencers, except they “live” to serve the brands they’ve been created for—quite literally
With 12 million followers in 2012, Pinterest has grown to over 150 million active users as of 2020.
From Caddyshack to Creed, which one of these classic sports flick taglines do you think is the champ?
Major brands and small local businesses are communicating their approach to handling the virus and how they’re keeping employees and customers safe.
Behind-the-scenes is a type of content that provides a revealing and intimate glimpse into the inner workings of a production.
80% of smartphone users use their phone in the first 15 minutes of waking up in the morning.
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
An inventive marketing campaign sparked the creation of this fast, fun and clever film directed by Zach Braff.
Travel Oregon launches a slightly more exaggerated sequel to its hit campaign.
This series shows all the possibilities that come with a stay at the Ritz.
The versatile actor takes us on a creative ride through his wildest dreams.
The popular game franchise brings back an ad character played by the guy from “Fargo”.
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
The director of “Alien” takes viewers on an intergalactic odyssey of flavor.
Here are the <1% of shows regularly mentioned in discussions about the best television series ever.
The New York City start-up hopes to help lead the renewable energy revolution around the world.
The UK’s most popular TV channel focuses its marketing on the people that drive its dramas.
Instead of making another ad talking about what the iPhone Xs can do, Apple made this short film showing us.
Here are five valuable tips on how your brand should use social media—written from a consumer point of view.
Drawing attention to an underappreciated artist or song is one way brands can tap the power of music.
Disturbing, but necessary, “Point of View” is a valuable and lingering PSA.
Marvel begins the marketing push for its 2019 multi-superhero behemoth with these two minutes.
There are some brands we connect to with our hearts and brains (almost) as much as our wallets.
Instagram, Twitter and Facebook are top online destinations. But they could be better.
It’s possible to get a picture of someone’s personality through the apps they use daily.
This commercial for a French TV channel may be the Best Picture of this year’s ads.
Sometimes the only solution to a murder mystery is to head to the polls.
Many brand have found success using social media influencers. But this strategy can backfire too.
Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.
There are some smart things you can do to help get your posts seen without getting them flagged or banned by the ‘gram.
This simple yet powerful ad places viewers inside the shoes of record-breaking runner Eliud Kipchoge.
Every search has a story. That’s the clever conceit propelling this effective ad forward.
Not every horror movie works for the party atmosphere. Check out our curated picks to make your Halloween celebration a scream.
If you’ve ever wanted to see a truck save a man from quicksand, win a chess match, and surf an epic wave, this ad is for you.
Who would have guessed the profound implications batteries could have on your fantasy football season (and your life)?
Despite the many landmines of attempting to deliver laughs via tweet, these handles make us chuckle on a regular basis.
This propulsive promotional video recreates the many reasons characters run in classic movies.
This ad hits on the powerful impact of new TwistFace drivers by tapping into the experience of bored course marshals.
After years of sitting around like stale crust, the pizza box finally gets a taste of innovation.
Released for the 2018 World Cup, this animated short film tracks the journey of soccer star Lionel Messi.
There are many great album covers. But these are the ones that keep spinning in our minds, leaving a lasting impression.
Find out what has John Goodman, Gabrielle Union and Charles Barkley unable to speak.
This short film shows the majestic things that happens when you order an Octopus dive watch.
See the colossal hits from the past 50 years that made our summer movie all-star team.
This “unidentified advertising object” makes the bold move of not having a clear brand message. Does it pay off?
Mix a compact SUV with violin, piano, and rain and you have the ingredients for an audio-visual feast.
Keep these three key principles in mind when looking for influencers to make a genuine difference for your brand.
This ad shows us how a champion can fill a city with excitement and energy.
These are the squads that hit game winners with their logo designs.