Interactive Marketing Archives

What Do Your Most Frequented Apps Say About You?

It’s possible to get a picture of someone’s personality through the apps they use daily.

Social Influencers: When it’s Hot and When it’s Not

Many brand have found success using social media influencers. But this strategy can backfire too.

Video Killing the Content Game

Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.

Is It Time to Change Your Hashtag Game on Instagram?

There are some smart things you can do to help get your posts seen without getting them flagged or banned by the ‘gram.

4 Brands Killing It with Comedy on Twitter

Despite the many landmines of attempting to deliver laughs via tweet, these handles make us chuckle on a regular basis.

Influencer Marketing on YouTube: How to Find the Right Channels

Keep these three key principles in mind when looking for influencers to make a genuine difference for your brand.

Headlines Help Propel ‘Black Panther’ to Phenomenal Success

It’s not just marketing fueling this Marvel movie at the box office. It’s conversation.

Anatomy of a Brand Email: Netflix Price Change

Breaking down a recent Netflix customer email to identify the marketing hits and misses.

Pennzoil Takes Drivers on a “Joyride”

After watching Pennzoil’s high-octane ad series, you may never look at an oil change the same.

Brands Across the Universe Capitalize on Star Wars Success

Check out some of the brands utilizing Star Wars in their marketing efforts…

KENZO’s “My Mutant Brain” Dismantles Notions of Perfume Advertising

This wild, energetic brand video takes perfume marketing to weird new places.

5 Halloween Marketing Treats from Big Brands

Sometimes to reach customers you need to scare the Skittles out of them.

Need a Lyft? Check Out This Uplifting Brand Short Film

A lonely woman suddenly finds her spirit “lyfted” in this animated short film.

Web Series Review: Lacta Chocolate ‘From the Start’

This video series from Lacta Chocolate invigorated sales of the brand. But is it any good?

Brand Redesign: The Evolution of YouTube

YouTube recently updated the brand to be more flexible across the infinite number of devices people are using to access the service.

Brand Film Review: Beyond Money, Beyond Banking, Beyond Advertising

Does Santander Bank’s “Beyond Money” branded short film deliver as both marketing and entertainment?

Twitter Reactions: 21 Tweets About KFC Sending a Sandwich Into Space

KFC leaves the planet. Twitter responds.

Pulp Friction: Comparing the Websites of Leading Orange Juice Brands

A digital showdown between Tropicana, Simply Orange, and Florida’s Natural.

A Visual Guide to the Growth & Power of Video Marketing

Everything you always wanted to know about video marketing packed into one powerful infographic.

Most Awesome Marketing Efforts & Trends Of 2016

Everything that was awesome about marketing in 2016 summed up in 10 awards.

How to Grow Your Email Subscriber List Fast

Want more email subscribers? We’ve got an infographic filled with tips.

10 Best Movie Posters of Summer 2016

Sure, the 2016 summer movie season sucked. But we did get some awesome posters!

Revisiting One of the Best Viral Marketing Campaigns of All Time

The year was 1999. The internet was terrified. Marketing was changed forever.

How Uber Has Been ‘Speaking Human’ Recently

A fantastic example of how to focus on the human first and selling second.

Unofficial Marketing Medalists of the Rio Olympics

They may not be official Olympic sponsors, but these brands came to play this summer.

Burning Questions: Twitter, Olympic Marketing, Stranger Things

A socially conscious bird, a major marketing letdown, and a strange summer success story.

Bullet Point Review: Taking the Pulse of ‘The Walking Dead’ Season 7 Comic-Con Trailer

Quick thoughts on King Ezekiel, sand zombies, and waiting ’til October.

Burning Questions: Pokémon Go, Ghostbusters & Mr. Robot

Hackers, ghouls, and wandering gamers inspire this week’s burning marketing questions.

The 10 Most Useful New Unicode Emojis

72 new emojis are coming soon to your phone. But only these 10 will change your life.

How Often Should You Update Your Website?

Businesses ask this question a lot. We have the answer.

3 Tips on Marketing Around Taboo Topics from a Pooping Unicorn

Use these marketing techniques to work around tricky (or icky) subject matter and get your message across.

Infographic: How to Get More Email Opens, Clicks and Forwards

In our current era of email marketing overload, what can you do to get your emails not only opened but read, clicked and shared as well?

What Is Responsive Website Design?

Responsive design describes website development that maximizes the user experience and provides optimal viewing across all devices—from desktop to mobile.

4 Examples of Exceptional Emoji Marketing Efforts

Here are four marketing efforts that get a grinning face and a thumbs up for their use of emojis—and what your brand can learn from them.

Meet the Field & Pick the Winners of Our Emoji Marketing Madness Bracket

We’re pitting eight emoji marketing efforts against each other in a bracket to determine which brand gets the ultimate smiley face.

5 Glorious Examples of Viral Video Marketing from OK Go

Check out these crazy creative viral music videos created by the band OK Go through partnerships with brands that use the videos to cross-market their own products.

Can You Successfully Use Periscope as a Marketing Tool?

Our roving reporter Bob did some research on the Periscope app to find out if it could be a marketing asset. It turned out to be quite the adventure.

6 Best Pre-Game Ads of Super Bowl 50

A lot of Super Bowl advertising happens before the big game even begins. Check out our picks for this year’s best online ads and teasers.

Could VR Be a Marketing Reality for Your Company in the Near Future?

Virtual reality has returned to the forefront of technology. But is it for real this time? And will VR have a viable role in your marketing in the near future?

The Most Awesome Marketing Efforts of 2015

From Star Wars to Snapchat, check out our picks for the most creative, innovative, impactful and memorable marketing campaigns of the past 12 months.

Is This Divisive Holiday Commercial Good Marketing?

This emotional holiday commercial from EDEKA, a German supermarket chain, has stirred controversy and become a social sensation. But is it good marketing?

Should Your Company Jump On the “Star Wars” Marketing Bandwagon?

From Target to Kraft to Covergirl, a ton of brand are using “Star Wars” as a way to engage customers in their marketing. Should your company follow suit?

5 Greatest Movie Marketing Campaigns of Summer 2015

From superheroes and secret agents to minions and mutant dinosaurs, we project our thoughts on the biggest marketing blockbusters of the summer movie season.

10 Visual Stats on Social, Email and Mobile Marketing

Feel free to grab these infoblocks illustrating valuable marketing statistics and share them on your social media pages. Your followers will love you.