Category: Interactive Marketing
THE LATEST INTERACTIVE MARKETING
POPULAR INTERACTIVE MARKETING
Children Influencers: Are parents exploiting their children for fame and fortune? Bad news,...
Children Influencers: Are parents exploiting their children for fame and fortune? On the wide...
The year was 1999. The internet was terrified. Marketing was changed forever.
INTERACTIVE MARKETING CATALOG
In 2020, events were cancelled, plans inevitably changed and work environments transitioned to a more online format.
Micro-influencers often have a credibility to uphold, so they can’t afford to promote a product unless they have used it themselves.
Virtual influencers are like traditional human influencers, except they “live” to serve the brands they’ve been created for—quite literally
With 12 million followers in 2012, Pinterest has grown to over 150 million active users as of 2020.
Major brands and small local businesses are communicating their approach to handling the virus and how they’re keeping employees and customers safe.
Behind-the-scenes is a type of content that provides a revealing and intimate glimpse into the inner workings of a production.
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
The New York City start-up hopes to help lead the renewable energy revolution around the world.
It’s possible to get a picture of someone’s personality through the apps they use daily.
Many brand have found success using social media influencers. But this strategy can backfire too.
Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.
There are some smart things you can do to help get your posts seen without getting them flagged or banned by the ‘gram.
Despite the many landmines of attempting to deliver laughs via tweet, these handles make us chuckle on a regular basis.
Keep these three key principles in mind when looking for influencers to make a genuine difference for your brand.
It’s not just marketing fueling this Marvel movie at the box office. It’s conversation.
Breaking down a recent Netflix customer email to identify the marketing hits and misses.
After watching Pennzoil’s high-octane ad series, you may never look at an oil change the same.
Check out some of the brands utilizing Star Wars in their marketing efforts…
This wild, energetic brand video takes perfume marketing to weird new places.
Sometimes to reach customers you need to scare the Skittles out of them.
A lonely woman suddenly finds her spirit “lyfted” in this animated short film.
This video series from Lacta Chocolate invigorated sales of the brand. But is it any good?
YouTube recently updated the brand to be more flexible across the infinite number of devices people are using to access the service.
Does Santander Bank’s “Beyond Money” branded short film deliver as both marketing and entertainment?
KFC leaves the planet. Twitter responds.
A digital showdown between Tropicana, Simply Orange, and Florida’s Natural.
Everything you always wanted to know about video marketing packed into one powerful infographic.
Everything that was awesome about marketing in 2016 summed up in 10 awards.
Want more email subscribers? We’ve got an infographic filled with tips.
Sure, the 2016 summer movie season sucked. But we did get some awesome posters!
A fantastic example of how to focus on the human first and selling second.
They may not be official Olympic sponsors, but these brands came to play this summer.
A socially conscious bird, a major marketing letdown, and a strange summer success story.
Quick thoughts on King Ezekiel, sand zombies, and waiting ’til October.
Hackers, ghouls, and wandering gamers inspire this week’s burning marketing questions.
72 new emojis are coming soon to your phone. But only these 10 will change your life.
Businesses ask this question a lot. We have the answer.
Use these marketing techniques to work around tricky (or icky) subject matter and get your message across.
In our current era of email marketing overload, what can you do to get your emails not only opened but read, clicked and shared as well?
Responsive design describes website development that maximizes the user experience and provides optimal viewing across all devices—from desktop to mobile.
Here are four marketing efforts that get a grinning face and a thumbs up for their use of emojis—and what your brand can learn from them.
We’re pitting eight emoji marketing efforts against each other in a bracket to determine which brand gets the ultimate smiley face.
Check out these crazy creative viral music videos created by the band OK Go through partnerships with brands that use the videos to cross-market their own products.
Our roving reporter Bob did some research on the Periscope app to find out if it could be a marketing asset. It turned out to be quite the adventure.
A lot of Super Bowl advertising happens before the big game even begins. Check out our picks for this year’s best online ads and teasers.
Virtual reality has returned to the forefront of technology. But is it for real this time? And will VR have a viable role in your marketing in the near future?
From Star Wars to Snapchat, check out our picks for the most creative, innovative, impactful and memorable marketing campaigns of the past 12 months.
This emotional holiday commercial from EDEKA, a German supermarket chain, has stirred controversy and become a social sensation. But is it good marketing?
From Target to Kraft to Covergirl, a ton of brand are using “Star Wars” as a way to engage customers in their marketing. Should your company follow suit?
From superheroes and secret agents to minions and mutant dinosaurs, we project our thoughts on the biggest marketing blockbusters of the summer movie season.