Short-Form vs. Long-Form: Which Content Is King on Social?
Short form versus long-form content on social media has gone back and forth and our shrinking attention span resembles the goldfish.
Category: ARTICLES
SPEAKING HUMAN ARTICLES
Social Media and its Positive Effect on Golf
Social media, including YouTube, introduces new people to the sport that people often view as serious or boring.
3 NFL Teams Doing TikTok Better than You and What You Can Learn
While your brand may be very different from an NFL team, we believe the same principles of TikTok apply to everybody.
Unexpected Touchdowns: What Kelce & Swift Teach Us About Social Media Magic
Brands must create fun and emotion-filled content to connect with fans on social media and bring their story to life.
Top 5 Movie Posters of 2023
Spoiler alert: Barbie and Oppenheimer didn’t make the list. But a movie about a menacing mammal consuming an illegal narcotic did.
Does Advertising on Streaming Services Have to Suck?
Here’s how streamers can transform the TV commercial experience from sour to sweet.
Snapchat is Running Ads about… Ads
Believe it or not, Snapchat is running an ad campaign focused on getting businesses to run advertisements on their platform.
Business Brands Should BeReal
Even if BeReal’s trending life comes to a close, companies can learn from the authenticity values BeReal aims to promote.
How Duolingo Conquered TikTok and How Other Brands Can Too
Duolingo is a language learning app that has been able to apply the FATHM formula to their TikTok account, creating massive success for their brand.
PERSPECTIVES
Children Influencers: Are parents exploiting their children for fame and fortune?
Imagine someone posting you without your consent, eliminating all privacy, just to make money. This is how some children feel.
Building Your Community on Discord
There is no way to advertise or market on Discord directly, but it could be a valuable tool for building a strong community.
Snapchat Locations: Good for Brands, Risky for Users
Imagine having the ability to flash an advertisement across multiple screens as customers are in close proximity to your location.
ADVERTISING
Live Más Productions – The Narrative of Nacho Fries
Join us as we dive into a world steeped in conflict. This is the world of Taco Bell’s Nacho Fries ads.
Gods, Dogs and Super Villains: Electric Vehicles Swarm the Super Bowl
Join us on Speaking Human as we recount three of the most memorable electric car ads from the Super Bowl!
Speaking Vegan: The Plant-Based Marketing Boom
The plant-based food market has exploded over the last year, and their marketing efforts continue that trend of growth.
BRAND MARKETING
15 Unforgettable Commercial Catchphrases
Play the game that’s sweeping the nation!
P&G Commits 2,021 Acts of Kindness in 2021
P&G’s “Lead with Love” campaign looks to inspire good deeds related to environmental, cultural and social change.
A Snack Company’s First Outdoor Ad Was Only Seen by a Pigeon and a Runner
In 2020, events were cancelled, plans inevitably changed and work environments transitioned to a more online format.
INTERACTIVE MARKETING
Choosing Quality Over Quantity in the World of Influencers
Micro-influencers often have a credibility to uphold, so they can’t afford to promote a product unless they have used it themselves.
3 Reasons Why Companies Should Use Virtual Influencers
Virtual influencers are like traditional human influencers, except they “live” to serve the brands they’ve been created for—quite literally
Pinfluencers Inspiring Consumers for Their Next DIY Idea, Home Project and Meal Time
With 12 million followers in 2012, Pinterest has grown to over 150 million active users as of 2020.
SOCIAL MEDIA MARKETING
Why Facebook’s new logo might seem less appealing
Facebook introduced its new company branding, which “was designed for clarity” and meant to create a visual distinction for users between the company and the app that they use every day.
A Sneak Peek at Behind-the-Scenes Marketing
Behind-the-scenes is a type of content that provides a revealing and intimate glimpse into the inner workings of a production.
The Truth behind #SponsoredAd
80% of smartphone users use their phone in the first 15 minutes of waking up in the morning.
EMAIL MARKETING
Brands connecting people during social distancing
Major brands and small local businesses are communicating their approach to handling the virus and how they’re keeping employees and customers safe.
Anatomy of a Brand Email: Netflix Price Change
Breaking down a recent Netflix customer email to identify the marketing hits and misses.
Brands Across the Universe Capitalize on Star Wars Success
Check out some of the brands utilizing Star Wars in their marketing efforts…
MOBILE MARKETING
What Do Your Most Frequented Apps Say About You?
It’s possible to get a picture of someone’s personality through the apps they use daily.
Brand Redesign: The Evolution of YouTube
YouTube recently updated the brand to be more flexible across the infinite number of devices people are using to access the service.
A Visual Guide to the Growth & Power of Video Marketing
Everything you always wanted to know about video marketing packed into one powerful infographic.
CONTENT MARKETING
Candy Brands Spook Fans on Social for Halloween
Treatmakers like Skittles, Snickers and Reese’s are pulling out their best digital marketing tricks to grab customers.
Adobe Makes a Movie Based on a Poster
An inventive marketing campaign sparked the creation of this fast, fun and clever film directed by Zach Braff.
Forget Disney World, Oregon Is Where Dreams Come True
Travel Oregon launches a slightly more exaggerated sequel to its hit campaign.
