Once the coronavirus became a pandemic, Ford Motor Company, like many brands, needed to reassure people that the brand was there for them in their time of need.
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Once the coronavirus became a pandemic, Ford Motor Company, like many brands, needed to reassure people that the brand was there for them in their time of need.
The coronavirus COVID-19 pandemic has caused The Ad Council to partner with ViacomCBS to push a message meant to help slow the spread of the virus.
Guinness beer created a last minute St. Patrick’s Day ad that reminds the world not to worry, and that we’ll all “march again!”
Byte is going to pay creators “who are committed to furthering their craft on byte” — a perfect way to exponentially expand participation on the platform.
Byte just released a new feature that allows users to add looping music tracks to their videos, similar to their rival TikTok.
Taco Bell announced that it’s releasing a new product, called the Triplelupa and will release the branded ad campaign for its launch on TikTok.
In its most recent ad, Gatorade features past legends and inspiring stars of the here and now, including NBA rookie phenom Zion Williamson.
Kohl’s has constructed a plan to win women back since fewer women are purchasing clothes from department stores.
Judge Judy will end after its 25th season, Judge Judy Sheindlin told Ellen DeGeneres on her daytime talk show.
If you’re a mom and you’re looking to connect with other moms, where do you go?
Sirius XM injected $75 million in SoundCloud, the world’s largest open audio platform and continues to make strategic moves as a digital audio force.
It’s hard to believe that it was only in 2004 when bluetooth technology had its breakthrough year—with the appearance of the first Bluetooth stereo headphones.
The J.M. Smucker Company, who makes delicious peanut butter, has decided to put a stake in the ground on the pronunciation of GIF.
Knowing that Google has grown to become a mammoth force in the world plays a big part in that overwhelming feeling that we missed out on something big.
It’s very easy to see why people are attracted to the idea of learning more about their own DNA. Human beings have an innate desire to see the future.
In 2008, Marvel released Iron Man—kicking off the Marvel Cinematic Universe (MCU) and becoming the highest-grossing film franchise of all time.
At the very least, maybe we’ll get that bone-chilling maniacal laugh that sends chills down our spines.
History has shown us that the hesitation to adopt social media as part of a marketing strategy has long since expired.
Its content might come and go in an instant, but Snapchat is here to stay.
We didn’t meet Martians in 2012, but we did get exponentially closer to the red planet.
Regardless of how the stories have been told, Disney is still trying to prove the Star Wars reboot was worth it to the fans.
We’ve learned a valuable lesson ––The Simpsons may be over 31-years-old, but it’s not to be underestimated.
Leonardo DiCaprio finally won his Oscar in 2016. Will he come back for another four years later?
Angelina and Brad’s marriage may not have worked out, but four years later, Hatchimals are still going strong as one of the most popular toys.
Once a way to describe clock noises and a hit Kesha song, TikTok is now the name of one of the biggest social media platforms in the world
Microsofts’s Xbox Series X looks like it’s going to be an unprecedented gaming console powerhouse.
This past year, the WNBA and its athletes reached a CBA to increase player salaries: a big wager on the league for 2020.
Nasa plans to, “continue to prepare for human missions to the moon are just a few of the things NASA has planned for 2020.”
2020 is promising for AT&T as it finalizes its incorporation of Time Warner. This will give it a bump in revenue and substantial long-term growth opportunities.
H&M has a goal to use 100% recycled/sustainable materials by 2030.
Announced at CES 2020, Impossible Foods debuted Impossible Pork. It makes sense, since pork is the #1 consumed meat on Earth.
Samsung’s Sero TV can rotate its 4K screen 90 degrees to better play social media videos, which are filmed in portrait mode rather than landscape.
Volkswagen may have said goodbye to their iconic Beetle design, but they only did it to make room for their innovative, upcoming models.
Roku had a spectacular 2019, becoming the best tech stock with over 32 million subscribers.
There are some companies increasing that amount of alcohol in Kombucha for those who want to stay healthy while getting their drink on. Sound familiar?
A mighty fine year is in store for T-Mobile if they successfully convince a federal judge to approve their merger with Sprint.
This year, the 2020 Summer Olympics in Tokyo, Japan could be the “brand” to watch—literally.
After its successful merger with Aetna, one of the leading American health insurers, 2020 may be the year that CVS Health reigns supreme.
Boston Dynamics is one of the most innovative robot design companies in the world and has the potential to become one of 2020’s biggest brands.
The Nightmare Before Christmas isn’t the only twistedly, beautiful holiday film by Tim Burton.
Sony Pictures tried marketing Quentin Tarantino’s Django Unchained as a violent, vengeance-filled Christmas movie.
David Fincher and Sony Pictures marketed The Girl with the Dragon Tattoo as the “Feel Bad Movie of Christmas.”
This iconic 1990 Corona Extra commercial is considered a classic in the advertising industry.
In 2016, Swedish retail company H&M and Wes Anderson teamed up for Come Together, a branded short about people stuck on a train for the holidays due to inclement weather.
While a bit on the darker, more solemn side, we think this unforgettable ad deserves to be on our list of “Best use of a Christmas song in an ad” this holiday season.
Razor Scooter’s durability and ability to be folded and carried made it win the race against other scooters that debuted prior to its launch.
Over a decade has passed, and the Pokémon franchise is still capturing our hearts … and our money.
The dolls were in such high demand that people broke bones, the law and bank accounts to get their hands on a Cabbage Patch Kid.
This Sainsbury’s ad, exquisitely shot and masterfully made, details events on the no man land of WWI.
Target’s immortal mid-Aught masterpiece brings the holiday cheer!
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