BUZZWORTHY & FOUND BY HUMANS
Epic Games Prepares for an Unreal Battle with Apple and Google
Epic games recently filed a lawsuit against major tech companies Apple and Google after Fortnite was removed their respective app stores.
Dairy Free Cashew Cheese Brand Announces Expansion
Core & Rind started selling Cashew Cheesy Sauce four years ago and have recently announced a Midwest expansion.
Wake Up and Smell… The Kraft Macaroni & Cheese?
In its new messaging, Kraft is encouraging customers to enjoy their favorite dinner time meal for breakfast.
Cheetos Takes Dangerously Cheesy Cue from Customers
Inspired by consumers creating the concoction themselves, Cheetos launched Cheetos Mac’n Cheese in three flavors.
BurgerFi Releases First TV Ad and it is Juicy
BurgerFi, a fast food chain that focuses on the quality of their beef, released their first television ad into the world.
Shark Week Turns 32 with a Slew of Sponsors
Shark Week annually has high advertiser and consumer demand, but with COVID-19, analysts expect revenues to drop 30%.
Beyond Meat’s Ad Asks WHAT IF
The questions were thought provoking, but by ad’s end, one wondered if they needed to be asked at all. Change is here.
The NHL’s Seattle Kraken Receive Monstrous Reception
The NHL’s Seattle Kraken announced their new branding and fans were onboard (pun intended) with honoring the local maritime-inspired identity.
Kia Performs Live Stunt to Promote Their New Kia K5 Sedan
Kia Motors America promoted a live stunt on Twitter that included three drivers who needed to get everything right in order to make the event successful.
Microsoft and The NBA Team Up to Bring Fans Courtside From Their Homes
Microsoft and the NBA has installed 17-foot tall LED screens that will wrap around the court, allowing players and fans to interact with each other in real time.
Enjoy Your Next Hard Seltzer While You’re Wearing Your Facemask
Crook & Marker introduced its own facemasks with a flap on the front that users can unbutton to reveal an opening for drinking straws.
DoorDash Is Determined to Help Restaurants Re-Open
To remind people how important restaurants are, DoorDash released “Without Restaurants,” where actors discussed how restaurants helped their careers.
Iceland Urges Tourists to Scream!
It’s a brilliant campaign that plays perfectly to the relatable stir-craziness we’ve had during the pandemic and the yearning for past summer getaways.
Give in to Your Daydream with Stella Artois
Stella Artois wants its customers to Embrace the person they could be even if they’re away from others and are social distancing.
Lysol Products are First to be EPA-Approved to Kill COVID-19
The Environmental Protection Agency certified Lysol Disinfectant Spray as a COVID-19 assassin.
McDonald’s In Sweden Brings Joy to Seniors With Happy Meals
Families who visit participating McDonald’s locations in Sweden can send their loved ones a senior happy meal.
Waze Gets a Fun Facelift via Pentagram
Waze, the Google-owned GPS app where users share traffic updates, got a new look this summer.
Pokémon GO Lightens Up the Summer and Brings Users Together
Since its inception in the summer of 2016, Pokémon GO has continued to be an engaging experience for its users and fans of the Pokémon universe.
Ford’s Bronco Brand Will Take On Jeep
Ford’s standalone brand will directly compete with the Jeep Wrangler, offering a two and four-door option that has removable doors and top configurations.
Apple Ends Intel in Favor of Apple’s Own Custom Silicon
Apple announced the company would leave Intel processors behind and produce Mac computers with its own Apple chips by the end of the year.
Olympus is Leaving the Consumer Camera Business Behind
Olympus is selling its consumer imaging business to JIP (Japan Industrial Partners) after a long battle in an increasingly competitive camera market.
A Segue to An End of the Segway
After selling only approximately 140,000 units in the almost twenty years since its introduction, the company Ninebot decided to end to the original Segway.
Using Deepfake Technology in Advertising
The Match: Champions for Charity event’s real story was the interesting uses of “deepfake” advertising leading up to the match.
Getting Deep Sleep with Purple
If you’ve been on YouTube in the last few years, chances are you’ve come across ads for the Purple Bed brand. It’s been known for its use of comedy.
The Deep-Rooted Racism in Brands
Our society is demanding change and brands that have been around for a long time—and were created in times with deep-rooted racism—are feeling the effects of the cultural shift.
Las Vegas is Lighting Up the Night Again
According to the Las Vegas YouTube page, “The lights are on. The doors are open. And we can’t wait to see you.”
Bill & Ted Face the Music
Movies have taken a beating this year with the pandemic shutting down theaters and delivering a real blow to box office numbers, but that won’t stop Bill and Ted.
Sit Back and Relax to the Sounds of Old-Timey Radio
Sometimes music connects us in ways that other mediums cannot. Bridge Senior Living seems to get this and they created a way for people to listen to music via a specialty website called Radio Recliner.
Daily Harvest Ice Cream Partners with Boyz II Men
If you’re a fan of ice cream and Boyz II Men, then Daily Harvest’s new Scoops ice cream campaign is a real treat you’ll enjoy.
Ben & Jerry’s Partners with Nike
According to Nike SB, the footwear company’s skateboarding brand, the Ben & Jerry’s brand aesthetic aligns nicely with its footwear.
Skittles Supports Pride Month and Partners with GLAAD
The candy brand that has become known for its “taste the rainbow” slogan has shed its iconic colors for Pride month.
Emails Are Opening Up Possibilities by 200%
There has been a 200% rise in email marketing engagement since the beginning of the crisis. This makes sense since people have had more time on their hands.
Zoom zooms in popularity almost 2000%
It should come as no surprise that a recent report sheds light on the surge of new account creations for the popular virtual meeting platform Zoom.
TikTok’s Time Could Be Tik-Tik-Ticking Away
The platform saw a tidal wave of new users during quarantining. Will an older audience tear the very fabric that made it a cool in the first place?
What’s in store for the next Deadpool movie
Ryan Reynolds hints at the future of Deadpool and the possibilities of the character continuing on in its own standalone series or in the MCU.
Ryan Reynolds’ comedic tone is in Mint Condition
After buying an ownership stake in Mint Mobile in late 2019, we’ve been seeing his presence felt in its communications and marketing efforts.
Aviation Gin Intends to Win with Ryan Reynolds
Aviation American Gin is going all in, with its owner Ryan Reynolds as the voice of the brand.
Tesla’s Reopening and Elon Musk’s Electrifying Disobedience
Elon Musk tweeted out that the company would be restarting production against Alameda County’s rules, while also acknowledging the potential for his arrest.
Competitors Might “Meet” Their Match with Google’s Updated Service
Google’s video conferencing platform is poised to compete with Zoom, GoToMeeting and Microsoft Teams—the big pandemic contenders.
Twitter Says WFH Forever
Twitter CEO Jack Dorsey emailed employees, notifying them that they’d be allowed to work from home indefinitely.
Disney’s Plan for Theater Releases
Currently, Disney has pushed almost all of its theatrical releases back, but has acknowledged the studio is evaluating each movie individually.
Trolls World Tour Causes Theaters and Movie Studios to Tussle Over Release Dates
NBCUniversal’s CEO Jeff Shell suggested it might start releasing movies simultaneously in theaters and on-demand.
Drive-in Movie Theaters are Positioned for a Comeback
The COVID-19 crisis and the need for social distancing has created somewhat of an opportunity bubble for the once booming drive-in movie theater industry.
Minecraft goes on… Blockdown During the Pandemic
The game’s recent Blockdown (zombie-themed) simulator experience was created to educate the youth of today on best practices for containing the spread of viruses.
Budweiser Knows Whassup in their Recent PSA
We think this effort is from a global brand who knows whassup, and is using its clout to help people through this traumatic time.
Coca-Cola is Literally the Real Thing
Coca-Cola is one company that’s identified actions it’s taking to support employees, customers and communities around the world.
Hilton & Marriott Give Away Hotel Stays
Both Hilton (with the assistance of American Express) and Marriott are two brands donating hotel stays to frontline medical personnel.
Solving Puzzles Provides Some Control During Uncertain Times
Puzzles everywhere are selling out and puzzle sales are reportedly up 335% since the beginning of the COVID-19 crisis.
Steak-umm Makes Us Go Hmmm
You may have heard of the Steak-umm, the frozen meat company that is loved by those who love frozen boxed meat.
This Brand is Leaving Recycled Footprints
Rothy’s recycles water bottles into hip eco-friendly fashion for women and kids.
Toys Making an Impact on a Green Future
The future starts with children and the Green Toys brand is focusing on making an impact on the youth of today along with our environment.
Eco-Friendly Facedrive Acquires HiRide and Then Gets Social
Facedrive is a ride-sharing company that puts “people-and-planet first” and is committed to doing business fairly, equitably and sustainably.
Actors from Movie Contagion Unleash PSA Upon the World
It seemed like a good time to talk about the recent PSAs that actors from the actual 2011 virus thriller movie Contagion unleashed upon the world.
Amazon is showing films from South by Southwest
Amazon Prime picked up the festival’s 2020 collection and is showing it exclusively on the streaming service.
T-Mobile is giving away Quibi’s quick video subscription
Quibi, the short-form video streaming service, is being offered to T-Mobile subscribers in a strategy to boost users.
We Need More Carbs in Virtual Meetings
Chicago Mayor Lori Lightfoot used humor in her recent PSA about COVID-19, hopefully bringing some semblance of joy to others during this crisis.
Chicago’s Mayor Spreads Light-hearted Humor in PSA
Chicago Mayor Lori Lightfoot used humor in her recent PSA about COVID-19, hopefully bringing some semblance of joy to others during this crisis.
Ryan Reynolds uses humor in Mint Mobile voicemail
A rambling message from Ryan Reynolds is a fantastic example of the human touch we need from brands.
LA Rams Head into New Season with Updated Brand
The Los Angeles Rams released their new colors and logo in the hopes of displaying “the vibrant, sunny optimism of southern California life.”
The sports spirit miraculously lives on while being stranded
No sports? No problem. Buffalo Wild Wings has a very timely ad spot that reminds people that “even when sports aren’t on, sports live on.”
Ford Shifts Gears During Times of Need
Once the coronavirus became a pandemic, Ford Motor Company, like many brands, needed to reassure people that the brand was there for them in their time of need.
ViacomCBS and The Ad Council Develop PSA for Social Distancing
The coronavirus COVID-19 pandemic has caused The Ad Council to partner with ViacomCBS to push a message meant to help slow the spread of the virus.
GUINNESS SERVES UP A COLD PINT OF POSITIVITY
Guinness beer created a last minute St. Patrick’s Day ad that reminds the world not to worry, and that we’ll all “march again!”
CREATORS GET PAID ON BYTE’S SIX-SECOND PLATFORM
Byte is going to pay creators “who are committed to furthering their craft on byte” — a perfect way to exponentially expand participation on the platform.
BYTE LOOKS TO BEAT ITS COMPETITION
Byte just released a new feature that allows users to add looping music tracks to their videos, similar to their rival TikTok.
TACO BELL FEEDS ON TIKTOK
Taco Bell announced that it’s releasing a new product, called the Triplelupa and will release the branded ad campaign for its launch on TikTok.
Gatorade fuels Zion Williamson
In its most recent ad, Gatorade features past legends and inspiring stars of the here and now, including NBA rookie phenom Zion Williamson.
Kohl’s Tries to Win Women Back
Kohl’s has constructed a plan to win women back since fewer women are purchasing clothes from department stores.
Judge Judy Drops the Gavel one Last Time
Judge Judy will end after its 25th season, Judge Judy Sheindlin told Ellen DeGeneres on her daytime talk show.
Peanut App Connects Moms Throughout the World
If you’re a mom and you’re looking to connect with other moms, where do you go?
Sirius XM is serious about being a part of digital audio’s future
Sirius XM injected $75 million in SoundCloud, the world’s largest open audio platform and continues to make strategic moves as a digital audio force.
Bluetooth’s future is so bright it’s gotta wear shades
It’s hard to believe that it was only in 2004 when bluetooth technology had its breakthrough year—with the appearance of the first Bluetooth stereo headphones.
Jif takes a stand on the pronunciation of GIF—World descends into Chaos
The J.M. Smucker Company, who makes delicious peanut butter, has decided to put a stake in the ground on the pronunciation of GIF.
Would you be rich if you invested in Google when it went public?
Knowing that Google has grown to become a mammoth force in the world plays a big part in that overwhelming feeling that we missed out on something big.
Stepping into your own personal time machine with 23andMe
It’s very easy to see why people are attracted to the idea of learning more about their own DNA. Human beings have an innate desire to see the future.
The Year Marvel Started Building a Cinematic Universe
In 2008, Marvel released Iron Man—kicking off the Marvel Cinematic Universe (MCU) and becoming the highest-grossing film franchise of all time.
The legacy of today’s Joker and yesterday’s Dark Knight
At the very least, maybe we’ll get that bone-chilling maniacal laugh that sends chills down our spines.
Once Upon a Time… Brands were afraid of Social Media
History has shown us that the hesitation to adopt social media as part of a marketing strategy has long since expired.
Snapchat Became one of the Largest Social Media Platforms in 2012
Its content might come and go in an instant, but Snapchat is here to stay.
Curiosity got the best of us in 2012
We didn’t meet Martians in 2012, but we did get exponentially closer to the red planet.
Disney may have used The Force to acquire Lucasfilm in 2012
Regardless of how the stories have been told, Disney is still trying to prove the Star Wars reboot was worth it to the fans.
The Simpsons Hits a Major Milestone and Keeps on Going
We’ve learned a valuable lesson ––The Simpsons may be over 31-years-old, but it’s not to be underestimated.
Leonardo DiCaprio bests a bear to snag his first Oscar
Leonardo DiCaprio finally won his Oscar in 2016. Will he come back for another four years later?
Hatchimals Continue to Hatch Innovative Toys Four Years After Launch
Angelina and Brad’s marriage may not have worked out, but four years later, Hatchimals are still going strong as one of the most popular toys.
TikTok Could Shut Down the Competition in 2020 and Beyond
Once a way to describe clock noises and a hit Kesha song, TikTok is now the name of one of the biggest social media platforms in the world
Microsoft Aims to Dethrone Sony in 2020 With its Xbox Series X
Microsofts’s Xbox Series X looks like it’s going to be an unprecedented gaming console powerhouse.
The WNBA Puts Money on Itself for 2020
This past year, the WNBA and its athletes reached a CBA to increase player salaries: a big wager on the league for 2020.
NASA’s Ready to Boldly Go Where No one Has Gone Before
Nasa plans to, “continue to prepare for human missions to the moon are just a few of the things NASA has planned for 2020.”
AT&T On The Edge of Greatness in 2020 and beyond
2020 is promising for AT&T as it finalizes its incorporation of Time Warner. This will give it a bump in revenue and substantial long-term growth opportunities.
H&M Increases Sustainable Practices to Reach 2030 Goal
H&M has a goal to use 100% recycled/sustainable materials by 2030.
Impossible Foods Could Achieve the Impossible in 2020
Announced at CES 2020, Impossible Foods debuted Impossible Pork. It makes sense, since pork is the #1 consumed meat on Earth.
We’ll be Watching SAMSUNG in More Ways Than One in 2020
Samsung’s Sero TV can rotate its 4K screen 90 degrees to better play social media videos, which are filmed in portrait mode rather than landscape.
Volkswagen Says Goodbye to Iconic Beetle and Hello to the Future
Volkswagen may have said goodbye to their iconic Beetle design, but they only did it to make room for their innovative, upcoming models.
Roku is the Brand to Watch in 2020 and Beyond
Roku had a spectacular 2019, becoming the best tech stock with over 32 million subscribers.
Will Boozy Kombucha Take Over the Beverage Industry in 2020?
There are some companies increasing that amount of alcohol in Kombucha for those who want to stay healthy while getting their drink on. Sound familiar?
T-Mobile Could Have the Best Service in 2020 if Sprint Merger is Approved
A mighty fine year is in store for T-Mobile if they successfully convince a federal judge to approve their merger with Sprint.
2020 Summer Olympics Go for Gold
This year, the 2020 Summer Olympics in Tokyo, Japan could be the “brand” to watch—literally.
The Cure for 2020 could be CVS
After its successful merger with Aetna, one of the leading American health insurers, 2020 may be the year that CVS Health reigns supreme.
Boston Dynamics and their Robots will take over the world in 2020
Boston Dynamics is one of the most innovative robot design companies in the world and has the potential to become one of 2020’s biggest brands.
Edward Scissorhands: The Original Jack Frost Nipping at Your Nose
The Nightmare Before Christmas isn’t the only twistedly, beautiful holiday film by Tim Burton.
Django Unchained: A Violent Christmas Movie for the Whole Family
Sony Pictures tried marketing Quentin Tarantino’s Django Unchained as a violent, vengeance-filled Christmas movie.
The Girl with the Dragon Tattoo: The Feel Bad Movie of Christmas
David Fincher and Sony Pictures marketed The Girl with the Dragon Tattoo as the “Feel Bad Movie of Christmas.”
Corona’s Christmas on a Beach
This iconic 1990 Corona Extra commercial is considered a classic in the advertising industry.
Wes Anderson’s H&M Ad moves to the Beat of its own Drum
In 2016, Swedish retail company H&M and Wes Anderson teamed up for Come Together, a branded short about people stuck on a train for the holidays due to inclement weather.
Fire Kills Campaign Helps Us Deck the Halls Carefully During the Holidays
While a bit on the darker, more solemn side, we think this unforgettable ad deserves to be on our list of “Best use of a Christmas song in an ad” this holiday season.
Our Favorite Toy Crazes: Razor Scooter Zoomed to Success in 2000
Razor Scooter’s durability and ability to be folded and carried made it win the race against other scooters that debuted prior to its launch.
Our Favorite Toy Crazes: Pokémon Captured the U.S. in 1999
Over a decade has passed, and the Pokémon franchise is still capturing our hearts … and our money.
Our Favorite Toy Crazes: Cabbage Patch Kids Birthed New Tactics in 1983
The dolls were in such high demand that people broke bones, the law and bank accounts to get their hands on a Cabbage Patch Kid.
Sainsbury’s 1914: Christmas in Wartime
This Sainsbury’s ad, exquisitely shot and masterfully made, details events on the no man land of WWI.
Target’s Mid-2000’s Ad is Holiday Gold
Target’s immortal mid-Aught masterpiece brings the holiday cheer!
John Lewis Melts Our Hearts With Their Christmas Adverts
People look forward to watching the John Lewis Christmas ads every year –It’s like waiting for the Budweiser ads during the Super Bowl.
The Aflac Duck was Turned into a Snowman for the Holidays
Aflac has raised over 2.5 million dollars for childhood cancer since 2001 with their holiday ducks.
Kellogg’s Toucan Sam follows his beak to the Thanksgiving feast
Thanksgiving is about the turkey and how much one can eat before passing out, but don’t think turkey is the only bird-centric meal out there!
Hollister Flies Seagulls to the Coast
Since the company is all about those beautiful west coast beaches, the first, and maybe only bird that comes to mind is the seagull.
World Wildlife Foundation’s Logo is King of the Jungle
The World Wildlife Foundation is one of the most identifiable nonprofits on the planet.
Barefoot Workshops Tagline Says it All
Bearfoot Workshops is a nonprofit that wants to channel the inspiring power of stories to foster positive change in communities.
The RCFP Erases the News to Save the News
The Reporters Committee for Freedom of the Press (RCFP) is a nonprofit organization dedicated to protecting reporters’ rights and freedom of speech.
Lyft and Uber Provide Safe Holiday Transportation
Thanks to ride-sharing, we’ll be enjoying the holidays and sleeping better at night knowing that everyone is a bit safer.
The Ringer: A Feast of Podcasts
Move over ESPN, there is a new sports network to be thankful for and it’s The Ringer!
Wizards of the Coast Brings People Together
Have a thanksgiving feast with your D&D Campaign and Wizards of the Coast.
Billie Champions the ‘Stache
Continuing their mission of removing the body hair taboo, Billie released an ad proposing women join the Movember fun.
Movember for Mental Health
This September, Movember and the Ad Council made a video series urging men to be open about their mental health for its Man of More Words campaign.
Manscaped Keeps it Tame for No-Shave November
No-Shave November doesn’t necessarily mean all of your hair should be left up to its own, unruly devices.
Toys “R” Us Survives
Toys “R” Us is making a comeback after revamping their brand and partnering with Target.
Gymboree Bounces Back to Life
Gymboree is bouncing back to life after filing for bankruptcy in 2018.
90s Nostalgia Revives Champion
Champion is winning again thanks to the return of 90s fashion trends.
General Mills Makes Last Gasp to Keep Grip on Cereal Eaters
The brand’s cereal future might look bleak, but they’re not going to the grave without a fight.
Forever 21 Lied to Us
Turns out, nothing truly lasts forever. After going bankrupt, Forever 21 has lost its reign as the queen of retail.
Payless Becomes Zombie Footwear (Dead But Still Alive)
Though they filed for bankruptcy and closed their U.S. stores, the brand lives on!
Celebs Experience Judgment Day in Virtual Reality
Oculus makes the apocalypse fun with an ad featuring Awkwafina and Leslie Jones.
Zombieland: Double Tap Resurrects Myspace
It took a movie about the zombie apocalypse to bring Myspace (and Tom) back to life.
Amazon Activates the Apocalypse to Plug Good Omens
Amazon Prime created an apocalyptic experience at South by Southwest.
Kanopy Covers Movies for Free
There’s a lot of streaming services out there. But not many of them give you access to great content free of charge.
A Streaming Service for the Cinephile
Looking for something better than the franchise hell that dominates screens today? Check out this slice of heaven.
Shudder Streams Scares & Screams for Halloween
AMC leaves viewers quaking, shaking and howling for more with this bloody good horror movie streaming service.
A Magazine for Man’s Best Friend
If you think all magazines have gone to the dogs, well, Happy Paws probably won’t change your mind.
Entertainment Weekly Goes … Monthly?
The lesson from this one? Maybe don’t put your distribution frequency in your magazine name.
GQ Unboxes their Best Magazine Stuff
The men’s style magazine has adapted and expanded with a different kind of subscription.
Greenpeace Speaks for Orangutans in Award-Winning Ad
This beautifully animated short conveys the tragedy of palm oil deforestation.
Faroe Islands Attracts ‘Volunteer’ Tourism
This travel destination earned a Clio Award & a lot of positive buzz for transforming tourists into volunteers.
The Female Company Snatched Gold at Clio Awards
The Female Company won Gold at the Clio Awards for their ‘Tampon Book.’
Netflix Censors an Ad (and Wins a Clio)
To promote its violent and racy show “Narcos” in heavily censored Thailand, Netflix used the power of suggestion.
Facebook Dives into the Dating Game
The social giant has launched Facebook Dating, which allows users to create separate dating profiles.
LinkedIn Automates Alt-Text on Images
When users add photos and graphics to LinkedIn posts, the network will now create descriptions of the images.
Facebook Tests Removing ‘Likes’ to Become More Likable
Are ‘likes’ necessary on social media? Imagine Facebook without the thumbs.
Lost in Translation No More with Ambassador
With this new device you can now get instant translations for 20 different languages right in your ear.
Bose Glasses: Look Cool, Sound Cool
Sunshine and music are a great pair. This stylish new piece of tech aims to bring a sonic element to every sunny day.
Light Phone II: A New Phone With Old Tech
If you feel like your smartphone is weighing you down with features & capabilities, Light Phone II might be the answer.
Dr. Pepper’s “Fansville” Gets Second Season
The advertising series about a town of die-hard college football fans returns to reel-in more viewers.
Buffalo Wild Wings Mediates Marriage and Fandom
With a dedicated website, BWW makes it easy to draft a “football prenup”.
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