Category: Social Media Marketing
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5 Ways to Inject Excitement Into Your ‘Boring Product’ Marketing
Business Brands Should BeReal Bad news, brands: Not every company can be Apple. Not every company...
6 Mistakes to Avoid Like The Plague on Your Website
Business Brands Should BeReal On the wide world of the Web, there are a lot of company websites....
Do TV Commercials Still Make a Marketing Impact?
Business Brands Should BeReal Commercials: In a world of DVR, do they still work? Do they still...
SOCIAL MEDIA MARKETING CATALOG
Snapchat is Running Ads about… Ads
Believe it or not, Snapchat is running an ad campaign focused on getting businesses to run advertisements on their platform.
Business Brands Should BeReal
Even if BeReal’s trending life comes to a close, companies can learn from the authenticity values BeReal aims to promote.
How Duolingo Conquered TikTok and How Other Brands Can Too
Duolingo is a language learning app that has been able to apply the FATHM formula to their TikTok account, creating massive success for their brand.
Children Influencers: Are parents exploiting their children for fame and fortune?
Imagine someone posting you without your consent, eliminating all privacy, just to make money. This is how some children feel.
Building Your Community on Discord
There is no way to advertise or market on Discord directly, but it could be a valuable tool for building a strong community.
Snapchat Locations: Good for Brands, Risky for Users
Imagine having the ability to flash an advertisement across multiple screens as customers are in close proximity to your location.
P&G Commits 2,021 Acts of Kindness in 2021
P&G’s “Lead with Love” campaign looks to inspire good deeds related to environmental, cultural and social change.
A Snack Company’s First Outdoor Ad Was Only Seen by a Pigeon and a Runner
In 2020, events were cancelled, plans inevitably changed and work environments transitioned to a more online format.
Choosing Quality Over Quantity in the World of Influencers
Micro-influencers often have a credibility to uphold, so they can’t afford to promote a product unless they have used it themselves.
3 Reasons Why Companies Should Use Virtual Influencers
Virtual influencers are like traditional human influencers, except they “live” to serve the brands they’ve been created for—quite literally
Pinfluencers Inspiring Consumers for Their Next DIY Idea, Home Project and Meal Time
With 12 million followers in 2012, Pinterest has grown to over 150 million active users as of 2020.
Why Facebook’s new logo might seem less appealing
Facebook introduced its new company branding, which “was designed for clarity” and meant to create a visual distinction for users between the company and the app that they use every day.
A Sneak Peek at Behind-the-Scenes Marketing
Behind-the-scenes is a type of content that provides a revealing and intimate glimpse into the inner workings of a production.
The Truth behind #SponsoredAd
80% of smartphone users use their phone in the first 15 minutes of waking up in the morning.
MLB Steps Up to the Marketing Plate
Baseball has fallen behind the count when it comes to marketing its players. Here’s what the league needs to do to play catch up.
The Real Tea on Social Media Etiquette
Here are five valuable tips on how your brand should use social media—written from a consumer point of view.
Social Influencers: When it’s Hot and When it’s Not
Many brand have found success using social media influencers. But this strategy can backfire too.
Video Killing the Content Game
Real-time video is quickly climbing the charts as a preferred social content medium. Here’s why it’s a hit.
Is It Time to Change Your Hashtag Game on Instagram?
There are some smart things you can do to help get your posts seen without getting them flagged or banned by the ‘gram.
4 Brands Killing It with Comedy on Twitter
Despite the many landmines of attempting to deliver laughs via tweet, these handles make us chuckle on a regular basis.
Pros & Cons of the ‘Big Three’ Social Platforms
A quick breakdown of what’s valuable and what could be better about Facebook, Twitter and LinkedIn.
Headlines Help Propel ‘Black Panther’ to Phenomenal Success
It’s not just marketing fueling this Marvel movie at the box office. It’s conversation.
Brands Across the Universe Capitalize on Star Wars Success
Check out some of the brands utilizing Star Wars in their marketing efforts…
You Should Be Using Hootsuite to Manage Twitter
You can use Hootsuite to schedule, curate, monitor and track your efforts.
What Are Your Top 3 Social Networks?
Why Snapchat, Pinterest & Facebook are great, and how they could be better.
10 Tweets Showing Otherworldly Fan Excitement for ‘Stranger Things 2’
The buzziest TV show in this dimension is back. And Twitter is losing its mind.
The 3 Must-Have Social Media Channels
If you could only use three social networks, these should be your three.
Twitter Reactions to Nikon’s Brand Marketing Fail
When Nikon recently released a list of 32 professional photographers to promote its D850 camera, they made one fatal mistake: to include women.
Twitter Reactions to the ‘Game of Thrones’ S7 Finale
The season seven finale of GoT broke viewership records for the series. But what did the Twitterverse think of the episode?
Twitter Reactions: 21 Tweets About KFC Sending a Sandwich Into Space
KFC leaves the planet. Twitter responds.
Pulp Friction: Comparing the Websites of Leading Orange Juice Brands
A digital showdown between Tropicana, Simply Orange, and Florida’s Natural.
A Visual Guide to the Growth & Power of Video Marketing
Everything you always wanted to know about video marketing packed into one powerful infographic.
Is the Force Strong with These #MayThe4th Brand Tweets?
Nothing brands love more than a little Star Wars in their social marketing.
Making the Most of Social Media in the Workplace
Transform wasted work time into marketing mojo.
Most Awesome Marketing Efforts & Trends Of 2016
Everything that was awesome about marketing in 2016 summed up in 10 awards.
Answers To Your Questions About Snapchat Spectacles
Unraveling the mystery behind these snappy social sunglasses.
Brand on Fire: Is Samsung Still Burning from the Galaxy Note 7?
Checking in on brand perception as the smoke begins to clear from an explosive product disaster.
20 Tweets About Nike’s New HyperAdapt Shoes
Everything you need to know about the biggest sneaker innovation since The Pump.
Burning Questions: Twitter, Olympic Marketing, Stranger Things
A socially conscious bird, a major marketing letdown, and a strange summer success story.
Twitter Reactions: Suicide Squad Marketing
Because Twitter has the answers to all of life’s tough questions…
Burning Questions: Pokémon Go, Ghostbusters & Mr. Robot
Hackers, ghouls, and wandering gamers inspire this week’s burning marketing questions.
13 Toast-Worthy Twitter Reactions to Budweiser Changing Its Name to “America”
Budweiser’s marketing has always been big and bold. But their latest move just might take the cake (or the six pack). For better or worse, Bud’s got Twitter abuzz.
4 Examples of Exceptional Emoji Marketing Efforts
Here are four marketing efforts that get a grinning face and a thumbs up for their use of emojis—and what your brand can learn from them.
Meet the Field & Pick the Winners of Our Emoji Marketing Madness Bracket
We’re pitting eight emoji marketing efforts against each other in a bracket to determine which brand gets the ultimate smiley face.
Can You Successfully Use Periscope as a Marketing Tool?
Our roving reporter Bob did some research on the Periscope app to find out if it could be a marketing asset. It turned out to be quite the adventure.
The Most Awesome Marketing Efforts of 2015
From Star Wars to Snapchat, check out our picks for the most creative, innovative, impactful and memorable marketing campaigns of the past 12 months.
Should Your Company Jump On the “Star Wars” Marketing Bandwagon?
From Target to Kraft to Covergirl, a ton of brand are using “Star Wars” as a way to engage customers in their marketing. Should your company follow suit?
5 Greatest Movie Marketing Campaigns of Summer 2015
From superheroes and secret agents to minions and mutant dinosaurs, we project our thoughts on the biggest marketing blockbusters of the summer movie season.
10 Visual Stats on Social, Email and Mobile Marketing
Feel free to grab these infoblocks illustrating valuable marketing statistics and share them on your social media pages. Your followers will love you.
Our 6 Favorite Lowes ‘Fix In Six’ Vine Videos
Business Brands Should BeReal Vine is something of an underrated wild card in the social world....
