Even for a brand that rules the world, 2018 was still an exceptionally stellar year.

With 200 million global users, this game dominated the year—battle royale style.

The swoosh made some bold moves that bolted them to the head of the pack.

Why is Santa Claus training like Rocky Balboa and visiting a barber?

Hasbro updates its classic game for a new generation—sparking conversation, backlash, and sales.

Teddy Ruxpin, mystery monsters, and poop pop up on this year’s top toy list.

Apple, Microsoft, and LEGO left gifts for us under the tree. Vote for your favorite.

This cricket chip brand could help bring insect eating to mainstream America.

If you want to try these unusual chips, be prepared to shell out top dollar.

KFC is partnering with Mrs. Butterworth to deliver something delightfully unexpected—Kentucky Fried Chicken & Waffles. 

Rockstar Games creates both legend and lore with the lights-out success of its Western-set video game sequel.

Barbie, the fashion doll brand that launched all the way back in 1959, is looking to make a positive impact in the modern world with The Dream Gap Project.

Capri Sun’s Together Table ad concentrates on a problem that both children and parents can appreciate—bullying.

We never thought in a million years we’d be scared of grapes… then we saw Welch’s new ad campaign.

The online video giant has launched a standalone music streaming service, but are they too late to the party?

With lingering questions about the company’s privacy practices, Facebook faces a tough sell with its in-home device.

This fuzzy new marketing campaign spotlights out-of-work monsters.

The “Save the Dive Bar” campaign focuses on the audience that the affordable Seagram’s 7 Crown is tailored to reach.

Will the new European ad campaign be a “Dirty Grandpa” or a “Raging Bull”?

Creepy marketing warns kids about the bad things vaping puts in their brains.

In their “The Man I Am” ad series, Schick introduces men who represent a more diverse range of what it means to be a guy.

For a brand focusing more on beverages than Boston Kreme these days, this name evolution makes good marketing sense.

The I Touch Myself Project, launched in honor of Chrissy Amphlett of Divinyls, features Serena Willams and promotes breast health awareness.

While the Browns finally scored a win, it’s Bud Light that really came out on top.

After a tumultuous year, Uber decided to make some changes to its brand identity.

Google may soon announce their plans for a better internet by changing the way we access websites. 

SpaceX is a master at delivering timely and fantastical updates that ignite public interest—something that brands throughout the universe should strive to achieve.

NASA could eventually allow corporate brands to bid for the rights to place company logos and other branding on the side of the agency’s space rockets.

Sometimes to believe you can do something, you have to see other people like you doing it.

This ad has a lot of people talking, but is it really controversial?

LEGO master builders were able build a full-size, drivable replica of the Bugatti Chiron. It’s something spectacular, to say the least.

With this recent heat-check move, Casper positions itself as a mattress brand that’s not afraid to dream big.

Miss America ads are focused on breaking down the stereotypes of the contestants involved in the competition.

Spanning decades in a single minute, this seamless spot will leave you with chills.

Procter & Gamble Co. is the world’s largest consumer-products company and they’ve filed for trademarks of popular acronyms LOL, NBD, FML and WTF.

Sometimes in marketing, making a bold move really hits the spot.