Crook & Marker introduced its own facemasks with a flap on the front that users can unbutton to reveal an opening for drinking straws.
BUZZWORTHY & FOUND BY HUMANS
DoorDash Is Determined to Help Restaurants Re-Open
To remind people how important restaurants are, DoorDash released “Without Restaurants,” where actors discussed how restaurants helped their careers.
Iceland Urges Tourists to Scream!
It’s a brilliant campaign that plays perfectly to the relatable stir-craziness we’ve had during the pandemic and the yearning for past summer getaways.
Give in to Your Daydream with Stella Artois
Stella Artois wants its customers to Embrace the person they could be even if they’re away from others and are social distancing.
Lysol Products are First to be EPA-Approved to Kill COVID-19
The Environmental Protection Agency certified Lysol Disinfectant Spray as a COVID-19 assassin.
McDonald’s In Sweden Brings Joy to Seniors With Happy Meals
Families who visit participating McDonald’s locations in Sweden can send their loved ones a senior happy meal.
Waze Gets a Fun Facelift via Pentagram
Waze, the Google-owned GPS app where users share traffic updates, got a new look this summer.
Pokémon GO Lightens Up the Summer and Brings Users Together
Since its inception in the summer of 2016, Pokémon GO has continued to be an engaging experience for its users and fans of the Pokémon universe.
Ford’s Bronco Brand Will Take On Jeep
Ford’s standalone brand will directly compete with the Jeep Wrangler, offering a two and four-door option that has removable doors and top configurations.
Apple Ends Intel in Favor of Apple’s Own Custom Silicon
Apple announced the company would leave Intel processors behind and produce Mac computers with its own Apple chips by the end of the year.
Olympus is Leaving the Consumer Camera Business Behind
Olympus is selling its consumer imaging business to JIP (Japan Industrial Partners) after a long battle in an increasingly competitive camera market.
A Segue to An End of the Segway
After selling only approximately 140,000 units in the almost twenty years since its introduction, the company Ninebot decided to end to the original Segway.
Using Deepfake Technology in Advertising
The Match: Champions for Charity event’s real story was the interesting uses of “deepfake” advertising leading up to the match.
Getting Deep Sleep with Purple
If you’ve been on YouTube in the last few years, chances are you’ve come across ads for the Purple Bed brand. It’s been known for its use of comedy.
The Deep-Rooted Racism in Brands
Our society is demanding change and brands that have been around for a long time—and were created in times with deep-rooted racism—are feeling the effects of the cultural shift.
Las Vegas is Lighting Up the Night Again
According to the Las Vegas YouTube page, “The lights are on. The doors are open. And we can’t wait to see you.”
Bill & Ted Face the Music
Movies have taken a beating this year with the pandemic shutting down theaters and delivering a real blow to box office numbers, but that won’t stop Bill and Ted.
Sit Back and Relax to the Sounds of Old-Timey Radio
Sometimes music connects us in ways that other mediums cannot. Bridge Senior Living seems to get this and they created a way for people to listen to music via a specialty website called Radio Recliner.
Daily Harvest Ice Cream Partners with Boyz II Men
If you’re a fan of ice cream and Boyz II Men, then Daily Harvest’s new Scoops ice cream campaign is a real treat you’ll enjoy.
Ben & Jerry’s Partners with Nike
According to Nike SB, the footwear company’s skateboarding brand, the Ben & Jerry’s brand aesthetic aligns nicely with its footwear.
Skittles Supports Pride Month and Partners with GLAAD
The candy brand that has become known for its “taste the rainbow” slogan has shed its iconic colors for Pride month.
Emails Are Opening Up Possibilities by 200%
There has been a 200% rise in email marketing engagement since the beginning of the crisis. This makes sense since people have had more time on their hands.
Zoom zooms in popularity almost 2000%
It should come as no surprise that a recent report sheds light on the surge of new account creations for the popular virtual meeting platform Zoom.
TikTok’s Time Could Be Tik-Tik-Ticking Away
The platform saw a tidal wave of new users during quarantining. Will an older audience tear the very fabric that made it a cool in the first place?
What’s in store for the next Deadpool movie
Ryan Reynolds hints at the future of Deadpool and the possibilities of the character continuing on in its own standalone series or in the MCU.
Ryan Reynolds’ comedic tone is in Mint Condition
After buying an ownership stake in Mint Mobile in late 2019, we’ve been seeing his presence felt in its communications and marketing efforts.
Aviation Gin Intends to Win with Ryan Reynolds
Aviation American Gin is going all in, with its owner Ryan Reynolds as the voice of the brand.
Tesla’s Reopening and Elon Musk’s Electrifying Disobedience
Elon Musk tweeted out that the company would be restarting production against Alameda County’s rules, while also acknowledging the potential for his arrest.
Competitors Might “Meet” Their Match with Google’s Updated Service
Google’s video conferencing platform is poised to compete with Zoom, GoToMeeting and Microsoft Teams—the big pandemic contenders.
Twitter Says WFH Forever
Twitter CEO Jack Dorsey emailed employees, notifying them that they’d be allowed to work from home indefinitely.
Disney’s Plan for Theater Releases
Currently, Disney has pushed almost all of its theatrical releases back, but has acknowledged the studio is evaluating each movie individually.
Trolls World Tour Causes Theaters and Movie Studios to Tussle Over Release Dates
NBCUniversal’s CEO Jeff Shell suggested it might start releasing movies simultaneously in theaters and on-demand.
Drive-in Movie Theaters are Positioned for a Comeback
The COVID-19 crisis and the need for social distancing has created somewhat of an opportunity bubble for the once booming drive-in movie theater industry.
Minecraft goes on… Blockdown During the Pandemic
The game’s recent Blockdown (zombie-themed) simulator experience was created to educate the youth of today on best practices for containing the spread of viruses.
Budweiser Knows Whassup in their Recent PSA
We think this effort is from a global brand who knows whassup, and is using its clout to help people through this traumatic time.
Coca-Cola is Literally the Real Thing
Coca-Cola is one company that’s identified actions it’s taking to support employees, customers and communities around the world.
Hilton & Marriott Give Away Hotel Stays
Both Hilton (with the assistance of American Express) and Marriott are two brands donating hotel stays to frontline medical personnel.
Solving Puzzles Provides Some Control During Uncertain Times
Puzzles everywhere are selling out and puzzle sales are reportedly up 335% since the beginning of the COVID-19 crisis.
Steak-umm Makes Us Go Hmmm
You may have heard of the Steak-umm, the frozen meat company that is loved by those who love frozen boxed meat.
This Brand is Leaving Recycled Footprints
Rothy’s recycles water bottles into hip eco-friendly fashion for women and kids.
Toys Making an Impact on a Green Future
The future starts with children and the Green Toys brand is focusing on making an impact on the youth of today along with our environment.
Eco-Friendly Facedrive Acquires HiRide and Then Gets Social
Facedrive is a ride-sharing company that puts “people-and-planet first” and is committed to doing business fairly, equitably and sustainably.
Actors from Movie Contagion Unleash PSA Upon the World
It seemed like a good time to talk about the recent PSAs that actors from the actual 2011 virus thriller movie Contagion unleashed upon the world.
Amazon is showing films from South by Southwest
Amazon Prime picked up the festival’s 2020 collection and is showing it exclusively on the streaming service.
T-Mobile is giving away Quibi’s quick video subscription
Quibi, the short-form video streaming service, is being offered to T-Mobile subscribers in a strategy to boost users.
We Need More Carbs in Virtual Meetings
Chicago Mayor Lori Lightfoot used humor in her recent PSA about COVID-19, hopefully bringing some semblance of joy to others during this crisis.
Chicago’s Mayor Spreads Light-hearted Humor in PSA
Chicago Mayor Lori Lightfoot used humor in her recent PSA about COVID-19, hopefully bringing some semblance of joy to others during this crisis.
Ryan Reynolds uses humor in Mint Mobile voicemail
A rambling message from Ryan Reynolds is a fantastic example of the human touch we need from brands.
LA Rams Head into New Season with Updated Brand
The Los Angeles Rams released their new colors and logo in the hopes of displaying “the vibrant, sunny optimism of southern California life.”
The sports spirit miraculously lives on while being stranded
No sports? No problem. Buffalo Wild Wings has a very timely ad spot that reminds people that “even when sports aren’t on, sports live on.”
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