Eye-catching commercial takes NFL watchers inside players’ helmets.

NBC brings in the big guns to help promote the start of the NFL’s 100th season.

Bey + memes + a 90s teen’s bedroom wall = this unique new style collection.

Ralph Lauren will recycle 12,000 tennis balls to make 2020 U.S. Open uniforms.

Customers can soon borrow the latest threads from the brand’s new Style Passport subscription service.

Operation Backpack helps fill backpacks for impoverished students across 11 states.

A big trend in school marketing this year is brands partnering with social media stars.

Rice Krispies Treats packaging stickers provide a way to send sensory notes.

Taking a vacation can come with a lot of headaches. That’s why this travel site focuses on convenience in its ads.

The TP maker is soaking up more than sun with their DownThereCare campaign.

The beer brand is letting people know they don’t have to go too far to get away.

Some unique efforts are helping this nonprofit reach more students in need.

An annual fundraising campaign brings a successful music festival rocking to life.

This nonprofit is “the fastest growing type 1 org on social media in the world”.

The hair care brand aims to keep young women from dropping out of sports.

After her stunning Wimbledon debut, the brand’s endorsement deal with the rising tennis star appears to be a very big win.

What do you get when you mix geofencing and 1¢ Whoppers? Cannes Lions glory.

The brand grabbed a trophy for its ThisAbles collection and advertising.

The New York Times outstanding “The Truth Is Worth It” ad series earned the Film Craft Grand Prix award.

The airline works it with a plane and campaign inspired by the hit reality show.

More than just a place to crash, Airbnb wants to help you walk with elephants.

In 1969, Virginia branded itself with a slogan that has endured for 50 years.

Recognizing how many people travel to Pride events every year, Orbitz created a web page dedicated specifically to LGBTQ+ and Pride travelers.

Rising startup company makes attending exercise classes as easy as staring at your own reflection.

With its “real” focus and celeb-infused marketing, there’s a new seltzer in town.

Fusing home exercise equipment with streaming technology, this brand continues to ride a steady incline.

The soda maker goes all in on Instagram with a pun-packed summer campaign.

With retail struggling, Macy’s turns to Pinterest to add some marketing sizzle.

From a vintage Schwinn to a demonic ice cream sundae, these promos have teeth.

To show they’re cool with the chronic, this brewer promotes its “dank refreshment”.

A lot of companies are trying to communicate “wokeness”. Here’s an example of a brand that did it right.

The global fast food chain pays tribute to the iconic slang of a land down under with this guerilla marketing effort.

The advertising art for the upcoming summer monster movie does a couple crucial things atomically well.

To promote its upcoming live-action “Lion King” remake, Disney has made it a point to focus on the familiar.

Two movies about living toys come out on the same day. So the marketing for one tries to murder the other.

The dog food delivery service spoke to New York City’s 10,000+ dogs by name with this clever marketing campaign.

This pup has built a huge social following and strong brand by spreading joy.

Thanks to a clever new campaign, you can now read Kafka & Poe on Instagram.

Most automakers invest heavily in social media advertising. But Tesla has steered in another direction.

The camera brand uses customer content to showcase its products.

This eco-friendly design could be a real space saver.

In anticipation of Disneyland’s Star Wars: Galaxy Edge theme park, Coca-Cola is dropping a packaging bomb.

This uniquely designed container can help you hunt down free water in cities all over the world.

In an effort to promote its outside-the-box sandwich, the burger chain displays bad taste to many potential customers.

The Parachute brand made a name for itself by selling products exclusively online. Now they’re flipping the script.

The fast-food chain known for its set-in-stone menu recently started testing out some enticing new offerings.

A big MLB star looking to sit on baseball’s iron throne might just the perfect person to sell this new gaming feature.

For the first time in the team’s 119-year history, the Cardinals ventured beyond U.S. borders with the #MexicoSeries.

This ad/short film directed by Spike Lee shows the impact #42 had far beyond the baseball field.

The show itself takes after its name—surviving almost two decades with intense drama and constant entertainment.

Great actors, time shifts and deep thoughts made this season legendary.

A supporting shrink from the bar at “Cheers” went off on his own and struck comedy gold.

Netflix’s 1980s sci-fi horror series is one show that has used nostalgia to open the door to a larger audience.

Featuring political intrigue, sex, dragons and copious amounts of bloodletting, this show has had a stranglehold on TV.

Netflix’s Sex Education series feels like an homage to The Breakfast Club and every other coming of age film.

For 25 years, Geico has been bringing goofiness to the insurance game.

With things like doctors, tattoos and wireless, choosing OK can be a big mistake.

Since 2017, audio brand House of Marley has helped plant 148,000 trees.

In “Bond 25”, the timeless hero will get an eco-friendly upgrade to his favorite ride.

The outdoor brand’s flagship R1 fleece is made from 93% recycled polyester.

The fast-food chain hopes to keep customers taking shots.

Six select schools with have the added brand power of Michael Jordan.

These shoes are sure to fly off the shelves faster than you can say “three-eyed raven”.

In this marketing cross-promotion, Wix compares its blazing website speeds to Marvel’s latest hero.

A box-office smash and a Best Picture nominee. Can the studio ever really top this superhero flick?

The website to promote Marvel’s latest blockbuster is all that and a bag of chips!

Sometimes there’s a man whose deep vocal delivery reminds you of America.

When the head of The Avengers takes time to sell something, people take notice.

Their collaboration rebirthed the brand into a fashionable activewear animal.

A big star, a huge game, a product fail. This is what a brand nightmare looks like.

The brand once known for mailing out rentals in red envelopes has now become a Best Picture contender.

Occasionally, music can make you feel something you didn’t expect.

It took dancing silhouettes and U2 for the mainstream to embrace tunes from Apple.

Movement and music come together expertly in this mesmerizing 2017 ad.

The fast-food brand’s video series has inspired millions of views, hundreds of reaction videos, and countless tears.

iHeartRadio’s Valen-Time Machine will take you back to moments when you first heard a song, album or artist.

With those iconic candy hearts MIA, another sugary brand fills the void.

The #killerskin ad featuring Sarah Michelle Gellar made use of mystery and tension.

The game plan: A simple approach, catchy music, and relatable punchlines.

This surprising cross-promotion added some much-needed fire to an event that was otherwise a snore.

For Super Bowl 2014, Doritos took a risky approach to their advertising. It paid off.

This 1980 Super Bowl commercial went down in advertising history by getting Mean Joe Greene to smile.

A killer song or soundtrack can draw masses to the movie theater.

A pair of blockbusters are harking back to the age of Nintendo in their marketing.

Thanks to a storm of social posts featuring people doing weird things blindfolded, “Bird Box” became a must-watch movie.

How did an obscure, often-joked-about merman emerge from an ocean of heroes to conquer the box office?

Grandmas played it. Exercise classes used it. And it smashed a lot of TV screens.

There once was an age of vampires… and they sucked everything dry.

A decade ago, this zany device believed it could take down the iPod. Spoiler: It didn’t.

As more consumers and creators embrace the medium, the quantity and variety of podcasts has exploded.

This popular podcast consistently lassos people in for three-hour conversations.

This highly entertaining podcast taps into our collective love for movies like ‘Rounders’ and ‘Varsity Blues’.

There are 8.137 billion reasons Netflix dominated streaming in 2018. But can the brand keep growing in 2019?

Will the Keebler elves have to move out of their tree house to new digs this year?

Talk of Starks, Lannisters, and Targaryens will undoubtedly dominate the coming year.

While other sports leagues are fighting to retain interest and ratings, the NBA continues to grow.

Even for a brand that rules the world, 2018 was still an exceptionally stellar year.

With 200 million global users, this game dominated the year—battle royale style.

The swoosh made some bold moves that bolted them to the head of the pack.

Why is Santa Claus training like Rocky Balboa and visiting a barber?

Hasbro updates its classic game for a new generation—sparking conversation, backlash, and sales.

Teddy Ruxpin, mystery monsters, and poop pop up on this year’s top toy list.

Apple, Microsoft, and LEGO left gifts for us under the tree. Vote for your favorite.

If you want to try these unusual chips, be prepared to shell out top dollar.

Rockstar Games creates both legend and lore with the lights-out success of its Western-set video game sequel.

Barbie, the fashion doll brand that launched all the way back in 1959, is looking to make a positive impact in the modern world with The Dream Gap Project.

Capri Sun’s Together Table ad concentrates on a problem that both children and parents can appreciate—bullying.

We never thought in a million years we’d be scared of grapes… then we saw Welch’s new ad campaign.

The online video giant has launched a standalone music streaming service, but are they too late to the party?

With lingering questions about the company’s privacy practices, Facebook faces a tough sell with its in-home device.

This fuzzy new marketing campaign spotlights out-of-work monsters.

The “Save the Dive Bar” campaign focuses on the audience that the affordable Seagram’s 7 Crown is tailored to reach.

Will the new European ad campaign be a “Dirty Grandpa” or a “Raging Bull”?

Creepy marketing warns kids about the bad things vaping puts in their brains.

In their “The Man I Am” ad series, Schick introduces men who represent a more diverse range of what it means to be a guy.

For a brand focusing more on beverages than Boston Kreme these days, this name evolution makes good marketing sense.

The I Touch Myself Project, launched in honor of Chrissy Amphlett of Divinyls, features Serena Willams and promotes breast health awareness.

While the Browns finally scored a win, it’s Bud Light that really came out on top.

After a tumultuous year, Uber decided to make some changes to its brand identity.

Google may soon announce their plans for a better internet by changing the way we access websites.