BUZZWORTHY & FOUND BY HUMANS
Oakley Gives Fans a New Perspective on Football
Eye-catching commercial takes NFL watchers inside players’ helmets.
Betty White Tackles Sunday Night Football
NBC brings in the big guns to help promote the start of the NFL’s 100th season.
Beyoncé Belts Out Fashion for All the Single Ladies (& More)
Bey + memes + a 90s teen’s bedroom wall = this unique new style collection.
Polo Serves Up Sustainable Fashion for U.S. Open
Ralph Lauren will recycle 12,000 tennis balls to make 2020 U.S. Open uniforms.
Banana Republic Tries On Fashion for Rent
Customers can soon borrow the latest threads from the brand’s new Style Passport subscription service.
Amazon Invades School for Second Straight Year
The e-commerce giant’s latest conquest: taking a binder-sized bite out of back-to-school spending.
Volunteers of America Has Our Student’s Backs
Operation Backpack helps fill backpacks for impoverished students across 11 states.
Influencer’s Influence Back-to-School Marketing
A big trend in school marketing this year is brands partnering with social media stars.
Kellogg’s Creates Touching Way for Schoolkids to Feel Love
Rice Krispies Treats packaging stickers provide a way to send sensory notes.
Trivago Makes Planning a Trip Look Relaxed & Easy
Taking a vacation can come with a lot of headaches. That’s why this travel site focuses on convenience in its ads.
Cottonelle Tells Vacationers to Take It Easy Down There
The TP maker is soaking up more than sun with their DownThereCare campaign.
Stella Artois Shakes Up Views on Summer Vacations
The beer brand is letting people know they don’t have to go too far to get away.
Under Armour & The Rock: A Match Made in the Gym
The Bend Boundaries campaign shows the combined brand strength of the fitness company and the actor/wrestler.
The Rock Isn’t Skipping on Voss Water
Through a new partnership, the global megastar will use his marketing muscle to inspire people to drink more H20.
The Rock Cooks Hard in Hobbs & Shaw Trailer
There’s only one man who can make you believe he could legitimately pull a helicopter out of the sky.
Bud Light Brews Beer for Martians!
If you’re an alien who escaped Area 51, we have good news & bad news. The good: Free beer! The bad: It’s Bud Light.
Lego Assures All Is Cool in Area 51
The toy brand builds on the buzz currently hovering over social media with a lighthearted Facebook post.
Nevada’s Alien Marketing Is Out of This World
The state that calls Area 51 home embraces its mysterious past with some extraterrestrial travel marketing.
Teacher’s Desk Earns a Golden Apple for Fan Support
Some unique efforts are helping this nonprofit reach more students in need.
Health Care Nonprofit Rocks Green Bay with Community Event
An annual fundraising campaign brings a successful music festival rocking to life.
Beyond Type 1 Uses the Internet to Reach Further
This nonprofit is “the fastest growing type 1 org on social media in the world”.
Uber Hails U.S. Women’s Soccer in New Ad Series
Riding the wave of excitement for the USWNT’s second straight World Cup, this promotion takes the game on the road.
Pantene Global Campaign Encourages Women to Stay in the Game
The hair care brand aims to keep young women from dropping out of sports.
New Balance Goes Cuckoo for Coco Gauff
After her stunning Wimbledon debut, the brand’s endorsement deal with the rising tennis star appears to be a very big win.
Powerade Fuels Future Female Athletes with Crystal Dunn Ad
The beverage brand invites young women to “See the Power. Be the Power.”
Burger King Takes Cannes Crown for Whopper Detour
What do you get when you mix geofencing and 1¢ Whoppers? Cannes Lions glory.
IKEA Assembles Innovation into Cannes Festival Award
The brand grabbed a trophy for its ThisAbles collection and advertising.
The Truth Gets a Win at Cannes Lions 2019
The New York Times outstanding “The Truth Is Worth It” ad series earned the Film Craft Grand Prix award.
JetBlue Flies with RuPaul’s Drag Race for Pride Month Promotion
The airline works it with a plane and campaign inspired by the hit reality show.
Airbnb Has Already Planned Your Next Adventure
More than just a place to crash, Airbnb wants to help you walk with elephants.
Virginia Celebrates Iconic Slogan with Summer of Love
In 1969, Virginia branded itself with a slogan that has endured for 50 years.
Orbitz Travels with Pride
Recognizing how many people travel to Pride events every year, Orbitz created a web page dedicated specifically to LGBTQ+ and Pride travelers.
The Future of Fitness Is in the Mirror
Rising startup company makes attending exercise classes as easy as staring at your own reflection.
Will Spindrift Burst LaCroix’s Sparkling Bubble?
With its “real” focus and celeb-infused marketing, there’s a new seltzer in town.
Peloton Pedals Its Way Up the Fitness Mountain
Fusing home exercise equipment with streaming technology, this brand continues to ride a steady incline.
Pepsi Sets Sail on a Flamingo for #Summergram
The soda maker goes all in on Instagram with a pun-packed summer campaign.
Macy’s Goes Mobile to Solve the Summertime Blues
With retail struggling, Macy’s turns to Pinterest to add some marketing sizzle.
Stranger Things 3 Turns Summer Marketing Upside Down
From a vintage Schwinn to a demonic ice cream sundae, these promos have teeth.
Deschutes Serves Slang to Bring Together Beer & Weed
To show they’re cool with the chronic, this brewer promotes its “dank refreshment”.
Heineken Brews Up Some Woke Marketing
A lot of companies are trying to communicate “wokeness”. Here’s an example of a brand that did it right.
McDonald’s Slings New Names for Menu Items
The global fast food chain pays tribute to the iconic slang of a land down under with this guerilla marketing effort.
Godzilla Leaves a Mighty Mark on Movie Posters
The advertising art for the upcoming summer monster movie does a couple crucial things atomically well.
The King Returns to Conquer Summer (Again)
To promote its upcoming live-action “Lion King” remake, Disney has made it a point to focus on the familiar.
Child’s Play Roasts Toy Story on Social Media
Two movies about living toys come out on the same day. So the marketing for one tries to murder the other.
Wild One Howls About Ethically-Sourced Dog Treats
Today’s consumers want to know where the food products they buy come from.
Puppo Gets Personal with the Puppies of NYC
The dog food delivery service spoke to New York City’s 10,000+ dogs by name with this clever marketing campaign.
Doug the Pug: The Dog, the Myth, The Internet Legend
This pup has built a huge social following and strong brand by spreading joy.
Insta Novels: Is the Future of Reading on Social?
Thanks to a clever new campaign, you can now read Kafka & Poe on Instagram.
Tesla Breaks New Ground Without Spending a Dime
Most automakers invest heavily in social media advertising. But Tesla has steered in another direction.
GoPro Instagram Inspires People to Explore & Share
The camera brand uses customer content to showcase its products.
Semco Envisions a More Flexible Future for Product Packaging
This eco-friendly design could be a real space saver.
Return of the Jedi-Themed Soda Cans!
In anticipation of Disneyland’s Star Wars: Galaxy Edge theme park, Coca-Cola is dropping a packaging bomb.
Meet Phil the Bottle
This uniquely designed container can help you hunt down free water in cities all over the world.
Burger King Makes a Mess With Chopsticks
In an effort to promote its outside-the-box sandwich, the burger chain displays bad taste to many potential customers.
A Parachute (Made of Sheets!) Has Landed
The Parachute brand made a name for itself by selling products exclusively online. Now they’re flipping the script.
Chipotle Shakes Up Its Menu
The fast-food chain known for its set-in-stone menu recently started testing out some enticing new offerings.
Bryce Harper Conquers PS4’s MLB The Show 19
A big MLB star looking to sit on baseball’s iron throne might just the perfect person to sell this new gaming feature.
St. Louis Cardinals Brand Swings South
For the first time in the team’s 119-year history, the Cardinals ventured beyond U.S. borders with the #MexicoSeries.
Budweiser Celebrates Jackie Robinson’s Impact
This ad/short film directed by Spike Lee shows the impact #42 had far beyond the baseball field.
We Can’t Survive Without Survivor
The show itself takes after its name—surviving almost two decades with intense drama and constant entertainment.
True Detective: Season 1 – How HBO (Momentarily) Revived the Crime Drama
Great actors, time shifts and deep thoughts made this season legendary.
Frasier: TV’s Greatest Spin-Off
A supporting shrink from the bar at “Cheers” went off on his own and struck comedy gold.
Stranger Things and Spooky Nostalgia
Netflix’s 1980s sci-fi horror series is one show that has used nostalgia to open the door to a larger audience.
The Decade that Belonged to Game of Thrones
Featuring political intrigue, sex, dragons and copious amounts of bloodletting, this show has had a stranglehold on TV.
Netflix Offers Sex Education
Netflix’s Sex Education series feels like an homage to The Breakfast Club and every other coming of age film.
Geico Uses Laughs to Advertise its Boring Brand
For 25 years, Geico has been bringing goofiness to the insurance game.
AT&T Shows the Perils of ‘Just OK’ in Witty Campaign
With things like doctors, tattoos and wireless, choosing OK can be a big mistake.
Geico Is Still Celebrating This Hilarious Commercial
This ad takes the soccer slide to ridiculously lengthy extremes.
House of Marley Moves to the Beat of a Greener World
Since 2017, audio brand House of Marley has helped plant 148,000 trees.
James Bond Drives Into the Future with Aston Martin Rapid E
In “Bond 25”, the timeless hero will get an eco-friendly upgrade to his favorite ride.
Patagonia Conquers the Mountain of Fashion Pollution
The outdoor brand’s flagship R1 fleece is made from 93% recycled polyester.
Wendy’s Encourages Fans to Eat Their Fill This March Madness
The fast-food chain hopes to keep customers taking shots.
Air Jordan Assists Teams to ‘Be Like Mike’ in the Tournament
Six select schools with have the added brand power of Michael Jordan.
Adidas Sits on the Iron Throne of Footwear with GoT Collection
These shoes are sure to fly off the shelves faster than you can say “three-eyed raven”.
Wix Turbo Loads at the Speed of Captain Marvel
In this marketing cross-promotion, Wix compares its blazing website speeds to Marvel’s latest hero.
Did Marvel Reach Its Apex with ‘Black Panther’?
A box-office smash and a Best Picture nominee. Can the studio ever really top this superhero flick?
Marvel Blasts Us Back to the 90s with ‘Captain Marvel’ Site
The website to promote Marvel’s latest blockbuster is all that and a bag of chips!
The Voice that Haunts Every Household for Coors
Sometimes there’s a man whose deep vocal delivery reminds you of America.
Capital One Wiggles Into More Wallets with Help from Samuel L. Jackson
When the head of The Avengers takes time to sell something, people take notice.
Puma ‘Creeped’ Higher in the Market with Rihanna’s Creative Genius
Their collaboration rebirthed the brand into a fashionable activewear animal.
The Pokémon Company Earns ‘Viral Badge’ with Nostalgia Marketing
On its 23rd birthday, the Pokémon franchise is riding high—with two new games and a movie on the way.
Nike Gets Blown Out on College Basketball’s Biggest Stage
A big star, a huge game, a product fail. This is what a brand nightmare looks like.
And the Oscar (Almost) Goes to… Netflix
The brand once known for mailing out rentals in red envelopes has now become a Best Picture contender.
How They Changed the Song in ‘Us’
Occasionally, music can make you feel something you didn’t expect.
iPod Broke Through the Noise with These Musical Ads
It took dancing silhouettes and U2 for the mainstream to embrace tunes from Apple.
Nike Dribbles to the Beat with Kyrie-Questlove Duet
Movement and music come together expertly in this mesmerizing 2017 ad.
Jollibee Cooks Up Love & Emotion on YouTube
The fast-food brand’s video series has inspired millions of views, hundreds of reaction videos, and countless tears.
Music Warms the iHeart… Radio
iHeartRadio’s Valen-Time Machine will take you back to moments when you first heard a song, album or artist.
Miss Sweethearts This Valentine’s Day? How About Krispy Kreme!
With those iconic candy hearts MIA, another sugary brand fills the void.
Apple Encourages Users to Bite into Their Passions
Sure, flowers are nice. But can a rose take 4k video or provide all-day activity tracking?
Olay Builds Killer Anticipation with 2019 Super Bowl Spot
The #killerskin ad featuring Sarah Michelle Gellar made use of mystery and tension.
T-Mobile Wrings Comedy from Text in Winning Super Bowl Ad Series
The game plan: A simple approach, catchy music, and relatable punchlines.
Bud Light & HBO Team Up to Scorch Super Bowl 53
This surprising cross-promotion added some much-needed fire to an event that was otherwise a snore.
Doritos Dipped Into Customer Creativity to Deliver a Timeless Ad
For Super Bowl 2014, Doritos took a risky approach to their advertising. It paid off.
Apple Smashes Super Bowl Advertising in 1984
This ad didn’t just shatter perceptions about computers. It changed Super Bowl advertising forever.
Raise the (Steel) Curtain for Super Bowl XIV’s Best Ad
This 1980 Super Bowl commercial went down in advertising history by getting Mean Joe Greene to smile.
From Tunes to Tickets: The Musical Marketing Power of ‘A Star Is Born’
A killer song or soundtrack can draw masses to the movie theater.
Using Old-School Games to Market Multimillion-Dollar Movies
A pair of blockbusters are harking back to the age of Nintendo in their marketing.
Memes Drive Streams for Netflix Hit ‘Bird Box’
Thanks to a storm of social posts featuring people doing weird things blindfolded, “Bird Box” became a must-watch movie.
‘Aquaman’ Saves DC with Mega Marketing
How did an obscure, often-joked-about merman emerge from an ocean of heroes to conquer the box office?
A Decade Ago Wii Took Gaming to Weird & Wild New Places
Grandmas played it. Exercise classes used it. And it smashed a lot of TV screens.
Forget the Super Wolf Blood Moon! Remember ‘Twilight: New Moon’?
There once was an age of vampires… and they sucked everything dry.
In the Age of MP3 Players, the Microsoft Zune Was (Kinda) a Thing
A decade ago, this zany device believed it could take down the iPod. Spoiler: It didn’t.
There’s a Podcast for That…
As more consumers and creators embrace the medium, the quantity and variety of podcasts has exploded.
Waking Up with a Cup of Joe (Rogan)
This popular podcast consistently lassos people in for three-hour conversations.
The Rewatchables: Another Reason to Revisit that Favorite Movie
This highly entertaining podcast taps into our collective love for movies like ‘Rounders’ and ‘Varsity Blues’.
What to Watch in 2019: Netflix
There are 8.137 billion reasons Netflix dominated streaming in 2018. But can the brand keep growing in 2019?
2019 Could Be Crunch Time for Kellogg’s
Will the Keebler elves have to move out of their tree house to new digs this year?
‘Game of Thrones’ Will Rule & Reset Pop Culture in 2019
Talk of Starks, Lannisters, and Targaryens will undoubtedly dominate the coming year.
NBA Sidesteps Other Sports Leagues to Score 2018 MVP
While other sports leagues are fighting to retain interest and ratings, the NBA continues to grow.
Google is Home Alone Again
Google put together a recreation of the Home Alone movie with the now-adult actor who played Kevin McCallister, Macaulay Culkin.
Disney Pounces on 2018 with Infinitely Incredible Movie Success
Even for a brand that rules the world, 2018 was still an exceptionally stellar year.
Fortnite Is the Last-Man-Standing in Best Brands of 2018
With 200 million global users, this game dominated the year—battle royale style.
Victory! In the Race for 2018’s Best Brand, Nike Places First
The swoosh made some bold moves that bolted them to the head of the pack.
Electronics Retailer Elkjøp Goes Cinematic with 2018 Christmas Ad
Nordic brand delivers an epic holiday ad about life, love, loss, and aviation.
Audi Presents Viewers an Upgraded Version of Santa
Why is Santa Claus training like Rocky Balboa and visiting a barber?
Red Cross Shows Sometimes Santa Can’t Deliver
At a time of year when so many ads hit the same notes, this one pulls a 180.
Monopoly for Millennials Is All About the Experience
Hasbro updates its classic game for a new generation—sparking conversation, backlash, and sales.
Little Live Pets Make Gremlins a Distant Memory with Season’s Hottest Toy
They’re mysterious, furry and cute—and they won’t try to kill you if you get them wet!
Hottest, Strangest, Grossest Toy Trends of the Holiday Season
Teddy Ruxpin, mystery monsters, and poop pop up on this year’s top toy list.
Brand Showdown: Which Holiday Ad Jingles Your Bells?
Apple, Microsoft, and LEGO left gifts for us under the tree. Vote for your favorite.
John Lewis Plays Your Song for the Holidays
“The Boy and The Piano” tells the story of iconic singer Elton John in a Benjamin Button sort of way.
Dick’s Puts a Spin on Holiday Giving with ‘The Table’
This moving ad shows the life (and meaning) of a holiday gift over time.
Chirps Buzzes About the Benefits of Bugs in Your Belly
This cricket chip brand could help bring insect eating to mainstream America.
Pringles Pop into Fall with Surprising Seasonal Flavors
If you want to try these unusual chips, be prepared to shell out top dollar.
Maple Strikes Again with KFC’s Chicken & Waffles
KFC is partnering with Mrs. Butterworth to deliver something delightfully unexpected—Kentucky Fried Chicken & Waffles.
Amazon’s New Holiday Ad is All Smiles
Amazon’s holiday ad once again uses their iconic “smiling” boxes as the focal point.
Amazon Suspends Minimum Purchase Requirement for Free Delivery
For the first time, Amazon has declared free shipping with no minimums for non-Prime members.
Amazon Delivers First Printed Kids Holiday Toy Catalog
The innovative online retailer goes retro with a new marketing effort using a strange substance known as “paper”.
‘Red Dead Redemption 2’ Calls Down the Thunder with Dynamite Debut
Rockstar Games creates both legend and lore with the lights-out success of its Western-set video game sequel.
Barbie Wants to Support Girls & Their Dreams
Barbie, the fashion doll brand that launched all the way back in 1959, is looking to make a positive impact in the modern world with The Dream Gap Project.
Reese’s Continues to Innovate, Evolve & Take New Forms
Skinnier cups and a candy bar mashup are just two of the ways Reese’s is working to keep customers interested.
Capri Sun Campaign Promotes Anti-Bullying
Capri Sun’s Together Table ad concentrates on a problem that both children and parents can appreciate—bullying.
Farmers Harvests the Undead for Life Insurance Campaign
Who better to tell you about the importance of life insurance than those who have already kicked the bucket?
Welch’s Is Tough and Simultaneously Terrifying
We never thought in a million years we’d be scared of grapes… then we saw Welch’s new ad campaign.
Burger King Cooks Up Nightmares with New Sandwich
The fast-food brand conducts clinical research to prove their latest limited-time offering will creep into your sleep.
YouTube Music Offering to Compete with… Everyone Else
The online video giant has launched a standalone music streaming service, but are they too late to the party?
Denver International Airport Flies with Fantastic False History
What do you do when people keep floating wild conspiracy theories about your airport? Make them part of your marketing.
Facebook Opens Wider Window to Your World with Portal
With lingering questions about the company’s privacy practices, Facebook faces a tough sell with its in-home device.
POM Wonderful is Getting Rid of Your Worry Monster
This fuzzy new marketing campaign spotlights out-of-work monsters.
Seagram’s 7 Advertises to Dive Bar Audience
The “Save the Dive Bar” campaign focuses on the audience that the affordable Seagram’s 7 Crown is tailored to reach.
Kia Casts Robert DeNiro to Drive e-Niro Advertising
Will the new European ad campaign be a “Dirty Grandpa” or a “Raging Bull”?
FDA Takes on Teen Vaping with ‘Real Cost’ Campaign
Creepy marketing warns kids about the bad things vaping puts in their brains.
Schick Cuts into Masculinity
In their “The Man I Am” ad series, Schick introduces men who represent a more diverse range of what it means to be a guy.
Dunkin’ Drops the Donuts
For a brand focusing more on beverages than Boston Kreme these days, this name evolution makes good marketing sense.
I Touch Myself Project Features Serena Williams
The I Touch Myself Project, launched in honor of Chrissy Amphlett of Divinyls, features Serena Willams and promotes breast health awareness.
A Podcast Evolves into an Amazon Series Starring Julia Roberts
“Homecoming” is the latest indicator of the popularity and potential of podcasting.
Cleveland Breaks Chains to Free Bud Light with Browns Victory
While the Browns finally scored a win, it’s Bud Light that really came out on top.
Uber Drives Cleaner Image with Recent Rebrand
After a tumultuous year, Uber decided to make some changes to its brand identity.
What Will Happen to Brands if Google Eliminates URLs?
Google may soon announce their plans for a better internet by changing the way we access websites.
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